October 2025
Let’s get caught up! From Cloudflare’s AI crawler to zero-click search content, Instagram insights, and fresh paid search tools, here’s a quick roundup of what’s new and worth knowing.
SEO: Cloudflare’s New Update Could Impact SEO 
AI crawlers and content monetization are making headlines again.
Cloudflare, a service that helps websites handle traffic, security, and performance, has rolled out a new pay-per-crawl system. By default, AI crawlers are blocked on new Cloudflare domains, but publishers can choose to allow access, block them completely, or even charge per request. This gives more control over how content is used, which is especially important as AI-powered search tools become more common.
Some SEO pros see this as a fair way for content creators to get credit for their work, while others are keeping an eye on potential visibility challenges, making it important to manage crawler access thoughtfully to maintain search performance.
Our SEO services make it easier to stay on top of changes and keep your content working hard in search.
Social Media: Instagram Lifts the Lid on Audience Engagement
Instagram is giving creators and marketers more insight into what’s truly resonating with their audience.
New in the Insights tab is the ability to see exactly when someone liked a Reel, access post-level demographic info, and identify which posts are gaining the most new followers, making it easier to understand what’s connecting.
Carousel posts now show which image in a series gets the most engagement. “Views” is stepping up as the main metric, replacing “Accounts Reached.” These updates provide a clearer look at audience behavior, helping refine content strategy and focus on what drives meaningful interaction.
Feeling social? We can help your brand stand out in the scroll.
Content Marketing: Write Right for the No-Click Spotlight
Zero-click searches can be sneaky, showing answers right on the results page without a click. Writing for them takes strategy, but a few smart moves can help your content get noticed. We’re highlighting just two examples, Featured Snippets and AI Overviews.
- Featured Snippets appear at the top with clear answers to “what” or “how” questions. Keep answers short, use keywords, clear headings, and lists or tables for easy scanning.
- AI Overviews summarize multiple sources at the top of the SERP. Make content scannable with short paragraphs, bullet points, and direct language. Lead with the key takeaway, skip the fluff, and write in a helpful, neutral tone.
Wondering how to write it right? We can help your content marketing get noticed (the good way).
Paid Media: AI Steals the Spotlight in Google Search Ads
AI is taking center stage in Google Search, and advertisers have some exciting new tools to explore.
Ads are now showing in AI-generated summaries on desktop, while a new conversational search experience will place ads naturally within longer user interactions. Campaigns can benefit from smarter targeting, clearer ad labels, and flexible bidding options to capture more conversions.
With these updates, paid media marketers have more ways to reach the right audience and improve campaign performance in an AI-driven world.
Ready for an innovative, data-driven paid media strategy? See how our team can help.
Design Marketing: Motion Design Gives Storytelling a Boost
Motion graphics are more than just eye-catching visuals. They’re also a powerful way to guide viewers through a story.
According to Canva’s latest design predictions, motion design will become an essential part of social media strategy. From animated posts to subtle transitions in ads, dynamic visuals help content stand out in crowded feeds, increase engagement, and make storytelling more memorable. Using motion thoughtfully allows brands to connect with audiences in ways that feel fresh, polished, and intentional.
Want to bring your brand to life with motion design? Check out our design services.
Digital Marketing That Moves With the Times
Digital marketing is always evolving, and Mad Fish Digital helps brands adapt to the latest trends while keeping content, campaigns, and storytelling effective and engaging.
Want to stay ahead and make sure your marketing keeps delivering results? Connect with us to see how we can help.