Digital PR (Public Relations) is the tactic of using online strategies to build a brand’s digital presence, reputation, and authority across the internet. Digital PR combines traditional Public Relations (think building brand relationships and securing media coverage) with modern digital tactics to reach target audiences.
Our Search Engine Optimization (SEO) department works hand in hand with our Public Relations department to build our clients’ reputation, awareness, and grow trust online. While Digital PR is oftentimes a secret weapon to a brand’s upper funnel and awareness efforts, it often goes overlooked in an integrated marketing strategy.
At Mad Fish Digital, PR isn’t just about getting coverage, it’s about combining expertise, tools, and relationships all working together to amplify results!
Why Brands Trust Mad Fish Digital with their Digital Public Relations
Expertise & Strategy
With our team of digital PR experts, we know the tactics that work best across industries. Our team crafts PR strategies that are firmly anchored to your business goals (SEO growth, brand awareness, reputation management etc…). By working with Mad Fish Digital, you gain access to seasoned Public Relations and Search Engine Optimization professionals with deep experience in connecting brands with relevant content creators, media opportunities, cutting edge SEO strategies, and chances for your brand to demonstrate thought leadership.
Media & Influencer Connections
Instead of starting from scratch, our digital PR services bring the advantage of established relationships with journalists, bloggers, and influencers. Through these connections, we secure coverage and valuable online citations for your faster. Our team helps your brand gain visibility in authoritative and highly relevant outlets that would otherwise be difficult to access.
Access to Tools and Data
We equip brands with powerful SEO, media monitoring, outreach, and analytics tools that allow for seamless campaign measurement and ROI analysis. With real-time tracking, we provide clear insights into metrics such as traffic, backlink mentions, engagement, and website conversions. This data-driven approach ensures that every campaign is continually refined and optimized for maximum impact to help make the brand better with each consumer interaction.
Time & Resource Savings
Successful traditional and Digital Public Relations campaigns take time! At Mad Fish Digital, we take on the time-intensive work of building media relationships, pitching stories, monitoring brand mentions, and producing shareable content, so your team doesn’t have to. By letting our team do the leg-work, your brand can stay focused on core priorities while we manage the heavy lifting of your digital PR campaigns, ensuring your brand grows scalably, without draining your internal resources.
Creative Campaigns That Stand Out
At Mad Fish Digital, we help brands create boldly unique campaigns that capture attention and spark engagement. Our team brings fresh perspectives and innovative ideas for crafting stories designed to resonate online and generate real buzz. Through drawing on experience across a wide range of industries, we adapt proven strategies in new and creative ways to ensure that every campaign stands out, connects with the right audience, and is optimized for the potential to go viral.
Scalability & Reach
Mad Fish Digital helps brands scale their impact and drive targeted awareness with ease! Whether you are looking to grow internationally or connect with new hyper-focused audiences, our team has the expertise to maximize your brand’s reach through the right channels. We understand the importance of localizing campaigns so that your brand’s message resonates with the ideal communities, ensuring your PR efforts remain authentic, relevant, and effective no matter where your brand goes.
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Traditional Vs. Digital Public Relations
Traditional PR |
Digital PR |
|
| Core Purpose | Build reputation, credibility, and awareness through storytelling and media exposure | Build reputation, credibility, and awareness through storytelling and media exposure |
| Media Relations | Works with journalists, editors, and broadcasters to secure coverage in mainstream outlets | Works with online journalists, bloggers, influencers, and podcasters to secure coverage |
| Storytelling | Relies on compelling narratives to engage audiences | Relies on compelling narratives to engage audiences |
| Channels | Print media, TV, radio, magazines, press conferences | Online news, blogs, podcasts, social media platforms, SEO-driven content |
| Measurement | Measured through circulation, viewership, or audience surveys (less precise) | Measured through backlinks, domain authority, website traffic, engagement, conversions |
| Audience Interaction | One-way communication; limited feedback from audiences | Two-way interaction; audiences can comment, share, and engage in real time |
Industries we serve
- Apparel
- Banking & Finance
- Business Services
- Construction
- Credit Unions
- Direct to Consumer (DTC)
- Ecommerce
- Event Planning
- Food & Beverage
- Grocery
- Healthcare
- Higher Education
- Hospitality
- Industrial
- Manufacturing
- Outdoor
- SaaS
- Semiconductors
- Ski Resorts
- Sustainability & Environmental
- Travel & Tourism
- Business to Consumer (B2C)
- Business to Business (B2B)
Strategies That Lead to Measurable Results
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