Digital PR is the practice of using online content to boost rankings, improve site authority, and increase referral traffic through high-quality backlinks and earned online mentions. Unlike traditional PR, which focuses on strategic communications and storytelling, Digital PR connects directly to SEO performance–earning links from reputable online publications, blogs, and influencers that improve search rankings and strengthen your digital footprint.
At Mad Fish Digital, our SEO and Digital PR teams work closely together to build credibility and online visibility for our clients. We focus on creating content that not only tells a story–but also delivers measurable SEO impact through strategic link acquisition.
Why Brands Trust Mad Fish Digital with their Digital Public Relations
Expertise & Strategy
Our Digital PR specialists know what it takes to secure authoritative backlinks that move the needle. Every campaign is designed with SEO in mind; targeting relevant, high-authority domains that align with your business goals. Whether your objective is improving organic visibility, building trust, or strengthening your backlink profile, we combine proven PR tactics with modern SEO strategy to make it happen.
Media & Influencer Connections
We leverage our network of online editors and bloggers to secure placements that include valuable backlinks to your site. These connections allow us to identify link opportunities across niche industry publications, thought leadership articles, and data-driven stories—helping you earn mentions in outlets your audience already trusts.
Access to Tools and Data
We use industry-leading SEO and outreach tools to identify the best backlink prospects, track campaign performance, and measure ROI. From monitoring new referring domains to analyzing traffic from earned placements, we ensure every effort contributes to stronger search performance and measurable growth.
Time & Resource Savings
Earning high-quality backlinks takes persistence, relationship-building, and strategy. Our team handles every step—from research and outreach to pitch development and follow-up—so you don’t have to. We manage the ongoing work of securing links and mentions, freeing your team to focus on other priorities while still reaping the SEO benefits.
Creative Campaigns That Stand Out
Mad Fish Digital combines creative content with data-backed strategies to develop linkable content that attracts attention and earns shares. Whether it’s a unique survey, interactive data piece, or expert commentary, we craft campaigns built to earn organic backlinks and increase your brand’s reach.
Scalability & Reach
Whether your goal is to strengthen local visibility or build global authority, our Digital PR approach scales with your brand. We tailor outreach to the audiences and markets that matter most—ensuring every backlink we earn contributes to authentic growth and sustainable SEO results.
Want to Connect with an expert about your digital PR goals?
Traditional Vs. Digital Public Relations
Traditional PR |
Digital PR |
|
| Core Purpose | Build reputation, credibility, and awareness through storytelling and media exposure | Build reputation through SEO-driven link acquisition and online visibility |
| Media Relations | Works with journalists, editors, and broadcasters to secure coverage in media outlets | Works with online publishers, bloggers, and influencers to earn backlinks and mentions |
| Channels | Print, online, and broadcast media | Online news, blogs, podcasts, and SEO-driven content |
| Measurement | Measured through circulation, viewership, message penetration, sentiment | Measured through backlinks, site authority, referral traffic, conversions |
| Audience Interaction | One-way communication; limited feedback from audiences | Two-way interaction; audiences can comment, share, and engage in real time |
Industries we serve
- Apparel
- Banking & Finance
- Business Services
- Construction
- Credit Unions
- Direct to Consumer (DTC)
- Ecommerce
- Event Planning
- Food & Beverage
- Grocery
- Healthcare
- Higher Education
- Hospitality
- Industrial
- Manufacturing
- Outdoor
- SaaS
- Semiconductors
- Ski Resorts
- Sustainability & Environmental
- Travel & Tourism
- Business to Consumer (B2C)
- Business to Business (B2B)
Strategies That Lead to Measurable Results
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