To Our Community
We are grateful to all who partnered with and supported us in 2025. The year was marked by significant change both in the agency and in our community. As we moved through the year as a certified B Corporation, as individuals, and as members of a broader community, we found that we leaned into the values that have sustained us – we are better together and people first always wins. We are deeply grateful to our community of progressive businesses and organizations for being thoughtful partners with us. It is through our collective work that we are able to amplify the voices most often silenced and shine a light on the organizations and people that are making a difference in our community each and every day.
In 2025, Mad Fish Digital and Grady Britton began bringing our two values-centered agencies into operational alignment. We evaluated how each has made progress in their missions – both agencies recertified with higher scores than 2+ years ago! – and how we can continue that momentum as a combined B Corp powerhouse. We are excited by the possibilities for even stronger programs and mission-led experiences for our community in the future.
KEY ACCOMPLISHMENTSFROM 2025
PRO BONO
$11,000 of in-kind services provided to non-profit organizations.
VOLUNTEER TIME OFF CHALLENGE
62 hours spent volunteering to uplift organizations in our communities,
BLD PNW CONFERENCE
Sponsored and designed the branding for the BLD PNW conference. Sponsored BLD PNW hosted by On Purpose Oregon (formerly B Local PDX) as the event’s creative design partner, providing in-kind creative direction.
NON-PROFIT ORGANIZATIONS
62 hours spent supporting non-profit organizations with pro bono work.
ANNUAL VTO CHALLENGE
50% employee participation rate for the 5th annual VTO Challenge.
DEIA INITIATIVES CONSULTATION
Consulted with Construct the Present to evaluate our combined agencies’ DEIA programs and provide a guide for moving forward
DEIA TEAM
Combined our DEIA teams to expand our impact and align initiatives across both organizations
SOCIAL IMPACT CONTRIBUTIONS 2025
SOCIAL IMPACT CONTRIBUTIONS 2025
SOCIAL IMPACT CONTRIBUTIONS - 2024 VS. 2025
MAKING AN IMPACT
In 2025, both agencies completed re-certification as a B Corp once again. MFD increased its score by 25% with the biggest improvements in the areas of Environment and Workers. This was the 3rd recertification for Grady Britton and they continued to improve their score, going from 102.5 to 107.2.
MAD FISH DIGITAL B CORP SCORE
Governance:
18.8
Workers:
36.3
Community:
26.7
Environment:
12.3
Customers:
8.6
Total:
103
GRADY BRITTON B CORP SCORE
Governance:
14.1
Workers:
35.7
Community:
40
Environment:
10.5
Customers:
6.7
Total:
107.2
EXPLORE - PRO BONO PARTNERSHIPS
Mad Fish Gives is our community partnership initiative that connects our digital marketing services to nonprofits doing good work. Last year, we extended our social media services to
a previous Pro Bono partner, PDX Housing Solidarity Project.
PDX Housing Solidarity sought to amplify its mission of redistributing wealth to Black and Indigenous first-time homebuyers. In response, the Mad Fish team developed a comprehensive social media playbook outlining best practices and strategic recommendations to strengthen the organization’s organic presence, while also providing ongoing execution support. This collaboration aligned closely with our content and design teams’ strengths in crafting compelling messaging and visuals that expand reach and engagement
EXPLORE - COMMUNITY IMPACT
We dedicated 62 hours of paid volunteer time off and time towards pro bono work to lift up our communities.
EXPLORE - JEDI IMPACT
2025 asked us to be clear about who we are. As the federal government moved to denounce equity,diversity, and inclusion efforts, we did not step back. We stepped forward. Our combined JEDI and DEIA teams came together for their first joint initiative, developing and presenting an inclusive language training for the full team. It was a chance to align on shared vocabulary and make sure the
way we communicate with each other reflects the agency we want to be.
To guide our path forward, we partnered with Construct the Present, a Portland-based B Corporation, to assess both organizations and identify opportunities for alignment. The work affirmed meaningful strengths in both agencies, from the depth of staff tenure to the culture of respect and collaboration our teams have built over the years. It also surfaced clear opportunities to
strengthen how we operate as a combined agency. Those insights are shaping our priorities for the year ahead and informing how we continue to build a workplace that reflects our values.
One of the most tangible expressions of this work was our new shared office. Bringing two agencies under one roof meant designing a space that reflects our values from the ground up, from physical accessibility and gender neutral restrooms to meeting norms and tech equity for our fully remote team members.
Taken together, this work is the foundation for 2026. We are entering the new year with greater clarity, a stronger combined team, and a renewed commitment to being a workplace and a partner that lives its values out loud.
WHAT WE'RE PLANNING FOR 2026 AND BEYOND
Actively combining our social impact programs and amplifying our impact as a combined Mad Fish Digital / Grady Britton team
Pilot a combined community impact program that takes the best of both agencies and what they have accomplished to date.
Preparing for re-certification under the new B Corp standards
Evaluating the new combined Mad Fish Digital and Grady Britton office space to ensure it meets sustainability standards while delivering an optimal experience for employees
Intentionally bring more attention to our local B Corp community through online promotion, event participation, and active support of On Purpose Oregon.
OUR MISSION
We elevate ambitious people, brands and communities for lasting impact.
OUR COMMITMENT
We are proud to make the internet a better place, create an environment that helps other small businesses grow, and reinvest into the community
OUR VALUES
PEOPLE FIRST.
Strong relationships are our foundation. In everything we do, we are thoughtful, empathetic, and genuine.
BETTER TOGETHER.
We are collaborative, respectful, and transparent. Working together, we learn, grow, and succeed.
ENDLESSLY CURIOUS.
We explore and experiment every day to create unexpected ideas and build innovative solutions.
DO THE RIGHT THING.
We embrace courage, integrity, and accountability across the work and experiences we create.
EQUITY, ALWAYS.
Build a world that is inclusive, open to all perspectives, and active in change.
