Phone call tracking is essential when measuring the effectiveness of digital marketing campaigns that generate phone leads or offline sales. Call tracking analytics fill the gap between online and offline conversions, providing marketing teams with valuable data to make informed decisions, improve campaign performance, and deliver a seamless customer experience.
Enhanced Voice Analysis
Efficiently analyze and segment large numbers of incoming phone calls, to determine campaign effectiveness and relevance.
Dynamic Keyword Insertion
Programmatically swap phone numbers on your website with trackable numbers in real time with our CCPA and GDPR friendly dynamic number insertion javascript.
Call Blocking
Block annoying repeat robo calls.
Real Time Analytics
Each phone call is analyzed and processed within minutes of being completed. This means that you have access to real-time call data, as the calls come in.
Phone Answering Waterfalls
If a rep does not answer the phone call after a certain number of rings, the caller will be sent to the next rep. An unlimited number of reps can be added to our system.
Machine Learning & AI
Leverage the latest techniques for bulk call analysis and attribution. Easily segment valuable calls, and screen out low value calls from campaign ROI
Voicemail Box
Configure voicemail boxes to capture and analyze incoming calls.
Why Brands Choose Mad Fish Digital Phone Call Tracking?
Measure Offline Conversions
Phone call tracking helps businesses track and measure offline conversions, such as calls made to inquire about products or services, appointments scheduled, service calls or orders placed over the phone.
Optimize Ad Spend
Phone call tracking analysis allows businesses to identify high-performing advertising campaigns that are generating the most phone call leads. These data sets help when allocating and planning advertising budgets more effectively.
Personalized Marketing
Phone call tracking data can be used to personalize follow-up communications with leads based on the information gathered during the call, making the lead nurturing process more effective.
Local Marketing Optimization
For businesses with a local presence, phone call tracking helps evaluate the effectiveness of local marketing efforts and fine-tune strategies to target local customers more effectively.
Attribution and ROI Analysis
By assigning unique phone numbers to different marketing channels, marketing teams are able to accurately attribute phone call conversions to specific advertising campaigns. This data gives teams the ability to properly attribute results, and analyze the true return on investment (ROI) for each marketing channel and campaign.
Identify Top-Performing Keywords & Ads
Call tracking data can reveal which keywords or ads are driving the most phone call leads, allowing businesses to optimize online creatives faster, and better understand the effectiveness of each digital channel.
Enhanced Decision Making
The insights gained from call tracking data set empower businesses to make data-driven decisions, refine their advertising strategies, and focus on initiatives that deliver the best results.
Understand Customer Behavior
Analyzing phone call data provides insights into customer behavior, preferences, and pain points. Businesses are then able to use this data to better optimize and refine marketing strategies, budgets and messaging.
Multi-Channel Insights
For businesses running multi-channel advertising campaigns, phone call tracking provides a holistic view of customer interactions across all marketing channels, enabling a comprehensive view of any holistic marketing strategy.
Improve Customer Service
By monitoring and recording phone calls, businesses are able to better evaluate the quality of customer interactions. This data helps identify areas for improvement in customer service and ensures a better overall customer experience.
Working with the Mad Fish Team
Overall, geofencing helps businesses better focus their marketing efforts, engage customers on a more personal level, and make data-driven decisions based on real-world customer centric behavior.
GEO-Fencing can be leveraged to solve a wide range of issues including:
- Lack of Targeted Advertising?
- Low Foot Traffic?
- Limited Customer Engagement?
- Inefficient Marketing Spend?
- Difficulty Competing Locally?
Reach out today to talk to an expert and learn how GEO-Fencing technologies can be leveraged to help your team today!
Phone Call Tracking at Scale
Phone call tracking offers valuable insights into the effectiveness of advertising campaigns including the ability to accurately attribute phone calls to specific marketing channels, campaigns and ads. These data sets are crucial to understanding which efforts are driving phone call conversions and measure return on investment (ROI).
Analyzing phone call data yields valuable insights into customer behavior, preferences, and pain points. By gaining a deeper understanding of customer needs, marketing teams are able to optimize marketing strategies and tailor messaging that improves brand engagement and overall conversions.
By Industry
- Commercial Real Estate
- Media & Tech
- Restaurants
- Retail
- Travel & Tourism
- Hospitality
- And more…
By Use Case
- Audience Curation
- Competitive & Business Intelligence
- Customer Insights
- Market Research
- Site Selection
- Trade Area Insights
- Traveler Insights
By Solution
- Marketing Intelligence
- Hyper-Targeted (1:1) Advertising
- Operational Intelligence
By Role
- Digital Marketers
- Sales Directors
- Data & Operation Leaders
Innovative Solutions,
New Possibilities
Learn from Our Paid Advertising Team
Want to see the results?
Check out a few of our paid advertising campaigns and see how we help you get the results you’re looking for.
Let’s Connect.
Tell us how we can help you reach your Search Engine Marketing goals.