Neil Kelly Homepage Design Case Study

Neil Kelly is the premier design/build remodeling expert in the Northwest, specializing in kitchen and bath remodeling, additions, basement conversions, and more. They came to us needing to update the design of their homepage and navigation with the goal of increasing engagement and better showcasing their expertise. We saw this as an opportunity to create a new design that resonated with their audience and showcased their brand promise as the Northwest’s most trusted remodeler.

The Results


Click-throughs from Homepage


User Visits to Top Service Pages




Services Implemented

  • User Interface (UI)
  • User Experience (UX)
  • Website Design
  • Navigation Design
  • User Research

The Challenge

The Neil Kelly team was looking to simplify and modernize the design of their homepage and navigation to better align with their services and audience’s journey, while clearly defining their particular design/build expertise. They wanted to make improvements to the homepage to move a customer through an ideal user journey, from inspiration to reality, without having to redesign the entire site.

Our Approach

First, we performed user research, including preference testing, click testing, and five-second tests to identify where the current homepage and navigation gaps were. We found during this phase that the current site was not representative of the customized approach Neil Kelly provides their customers. By taking user feedback, our in-depth knowledge of the Neil Kelly process, and the user's journey into consideration, we designed a new homepage and navigation that invited users to move through the website seamlessly and in a way that was representative of the Neil Kelly experience. After the launch of the new page, we saw a 500% increase to their top service page, a 17% increase in click-throughs from the homepage, and a 21% increase in pageviews.

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