We love our higher education clients! Our long standing partnership with Washington State University Vancouver has been built on around encouraging new student applications for their campus. Through brand awareness, expanded visibility and intentional student lead nurturing, we have been able to build a comprehensive student application funnel for the university.

WSUV Logo

The Results

+64%

YoY new and transfer student leads

-38%

YoY Cost per Acquisition

group of buildings with trees in the background

The Challenge

WSUV sought out a lead generation strategy to attract potential students and engage with them while they consider which school to attend. Reaching the right students within a fairly limited location was a big challenge. Beyond attracting new students, they wanted to increase brand awareness and visibility for non-branded searches pushing their academic and tuition programs to the forefront.

Our Approach

With that in mind our team built out a targeted paid media strategy that focussed on specific location targeting in effort to not overlap with the other Washington state schools. With detailed targeting, custom ad copy, visuals, and landing pages we focused on reaching potential students where they were, while providing them the opportunity to connect with the WSUV team.


Work Highlights

WSUV Ad creatives Mockup
WSUV website on desktop, mobile, and tablet

Services Implemented

  • Paid Search Advertising
  • Paid Social Advertising 
  • Advertising Design

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