We love our higher education clients! Helping long standing partners like Washington State University Vancouver (WSUV) find and excite their future students is where we shine. Our paid media team and creative experts use brand awareness and intentional student lead nurturing to build a comprehensive student application funnel. For our friends at WSUV, this strategy has resulted in a 203% increase YoY in new and transfer student leads. 

How? Through doing what works and always innovating to reach a diverse range of student types. Most recently, we adjusted our strategies to include Performance Max and TikTok to optimize their dollars and increase visibility to potential students.

Washington State University colored logo.

The Results


YoY new and transfer student leads


YoY Cost per Acquisition


increase in conversions


decrease in cost per conversion

An awareness TikTok ad for Washington State University Vancouver.

The Challenge

While ad campaigns were seeing success, we wanted to help WSUV further expand their reach and increase conversions. There are conversion limitations when only interacting with their target audience on Facebook so we were eager to find fresh opportunities. We launched Performance Max to supplement existing search campaigns, and our team identified TikTok as a rich social channel for potential student engagement.

Our Approach

Performance Max allowed our team to expand our ad content and explore new and fresh video ads that would catch the eye of potential students. To build a successful TikTok presence for brand awareness our design team created multiple video ad variations to interact with more potential students with a variety of demographic variations. On a busy platform like TikTok, making WSUV recognizable and eye-catching was an opportunity we were excited to take.

Performance Marketing Ads

A mock up of Performance Max ad images.

Services Implemented

  • Paid Search Advertising
  • Performance Max Campaigns
  •  TikTok Paid Advertising
  • TikTok Ad Design

Related Case Studies