This is How Social Media Actually Impacts SEO
Whether you’re at the beginning of launching your social and SEO campaigns or have been running one or the other with subpar results, understanding how social and SEO marketing campaigns inform and benefit each other is crucial for success.
Does social media directly influence SEO?While social media marketing does not impact your site rankings directly, utilizing social media can help give your SEO wings and works to help with the awareness and consideration phases of the marketing funnel. For example, when you’re sharing content on social media you’re making those who follow your page aware of activities, providing a platform for engagement, and potentially bringing interested visitors to your site. You may also be fostering brand affinity and trust, which may lead the interested party to google your brand, and end up on your page.
How do I know when that’s happening?Understanding these stages of the funnel can help you with collecting data around how effective your social media marketing is. It can also help elucidate what resonates best with your audience and what hooks bring you new visitors. When you have the information and engagement on social media, it can also increase backlinks and referral traffic which will help organic rankings as well. Want to segment out those users who have visited your site due to social media, and then have come back through organic search? Here’s how to set up the right segments.
Why does it matter?With that information, you’ll be able to understand better how social referrals are helping your brand grow. This can also help you:
- Understand what content is helping your audience convert
- Analyze social engagement vs. organic content engagement
- Tweak everything from CTAs, page content to social media packaging