OverviewA clinic specializing in scoliosis treatment came to Mad Fish Digital seeking improvements to their organic traffic. Since establishing an online presence in 2009, the client had worked with agencies prior to Mad Fish Digital. During that time, backlinks had been acquired from a massive number of directories and questionable websites, resulting in a noticeable decline in organic traffic starting from Google’s Penguin update in April 2012. Furthermore, the website was filled with both thin and duplicate content.
GoalsMad Fish Digital explained the process of link removal, content consolidation, redirects, and the creation of new content at the start of the engagement. Specific goals were then established.
- Remove the penalty from the website by addressing the low-quality backlinks
- Increase organic traffic from high-priority keywords by addressing thin content and gaps in topic coverage
- Increase the number of leads generated from organic traffic