In our modern elections, political advertising has played a key role in defining the dialogue and shaping the outcomes that take place at a state and national level. Political campaigns actively target voters using all the platforms at their disposal to spread messages on candidates and ballot issues. Most recently Google and Facebook have played key roles in spreading information from all political sides. But how can U.S. voters better understand how they are being targeted by political marketing campaigns? Facebook and Google’s transparency features can help you better understand how political ads are showing up in your feeds.
In our Mad Fish Digital webinar, we share:
- Paid digital advertising’s role in a campaign’s digital strategy
- Tips for using transparency tools in Google & Facebook
- How to analyze the digital strategies behind a campaign
In our webinar, we discuss how domains have been weaponized by campaigns for misleading messaging. We share how hashtags have been coopted or accelerated to drive understanding. We also cover where digital transparency reports vary from different platforms. This includes Facebook and Google.
Using the 2020 political election as a backdrop, we share spending over time for both campaigns. In addition, we detail how the spending coincides with events on the campaign trail. We also examine the creative elements behind both campaigns. From fear tactics to testimonials, we help you understand each side. Finally, we explore landing pages and what comes next.
