We have always championed ‘branding’ as being real about who we are. The main reason? Engagement. Every time a member of our team goes to a networking event, communicates on social media, or engages with clients and customers, we’re sharing our message. While our authentic tone has been a cornerstone of our content strategy and brand image for years, as we’ve grown the importance of using brand guidelines to keep everyone on the same page has increased. It was time to start answering the big questions. What do we provide that’s different than other agencies? How do we stay sharp? What are we offering outside of our client work to fulfill our goal of being better for the world? If that sounds overwhelming, we suggest you start with these six questions. Unify your message, unify your team.

  • Who are we?
  • What do we do?
  • Why do we do it?
  • What do we stand for?
  • What is our brand voice?
  • How does our product improve people’s lives?


When we’re creating a new website, video, or design asset, we usually are thinking about the target audience. The danger in that? Who it leaves out. When designing for folks who are right-handed, lefties can end up with ink all over their hands. In design, inclusion means stepping outside of our traditional, “target” audience-focused strategies and focusing on how we can design for all. Inclusive design IRL may be curb cuts that benefit folks with wheelchairs, but these adjustments can also benefit someone wheeling a suitcase or riding a bike. It might help those with strollers. Accessibility is about making things easier and inclusive to all, and you never know who that all may be. Color choices, captions, and more can all make design elements more accessible digitally as well.

Learn more about how inclusivity and accessibility are improving in design here.

Paid Media

Believe it or not, there’s news concerning Facebook that has nothing to do with users data being exposed, security breaches, or removing our audience targeting options.

They’ve added a handful of new metrics at the ad level titled  “Ad Relevance Diagnostics.” There are 3 primary diagnostics that they’ll share for each of your creatives, Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking. This measures your creatives performance for the audience they are targeting in relation to the other creatives that they are competing against. We’re excited to dive deeper into how our ads are performing on the creative side, and can’t wait to see what’s next!


We’re solutions-oriented here at Mad Fish, and no team exemplifies that better than our client strategists. Our team has been growing, and through that we’ve learned a lot about time management and the best ways to stay organized and focused amongst new accounts, taking over new clients, and growing our campaigns. However, all of that is only possible when we stay productive, happy, and engaged. This week we’re enjoying these tips about how to use neuroscience to stay focused and engaged.

Don’t have time to spend on the article? Here’s what you need to know:

  1. Avoid multitasking. You’ll get distracted and everything will take longer.
  2. Value your work. When you tie your performance to something that’s meaningful to you, you’ll be more motivated.
  3. Stay mindful. Whether it’s doing a short meditation, going for a walk, or just stretches at your desk, focusing your energy inward will help you get centered and back to work with more effectiveness.