 | When it comes to promoting an event, Internet can be of great help. These are some of the ways you can leverage the Web to promote your events. |
Eventful
I love this service because they send an email every week to people in your area with the events that are about to happen.
Yahoo! Upcoming
Yahoo! can send you a lot of very qualified traffic. Take advantage of it.
Windows Live Events
Although not as powerful as Yahoo! and Eventful, it can still give you a good deal of exposure.
CitySearch
This local search engine is here to stay. It’s getting very popular and can make your event visible to thousands of people.
MeetUp
Create your own MeetUp group or join other groups. Sometimes, if your event is really interesting, administrators of other groups will be happy to pass the word to their members.
MeetingWave
This is one of my favorite resources to promote events. Post yours for free and get ready for all the exposure that MeetingWave will give you.
LinkedIn
Let all your contacts know about your event. In addition to that, you can join dozens of business networking groups based out of your city and post your event to their discussion boards.
Facebook
Use Facebook to find groups and people in your area, and invite them to your event. You can also use Facebook Ads and deliver them to people in a certain location.
BizNik
BizNik has a great feature to promote events. Be active and invite people in your area. Make sure that you write individual and unique emails to each of the people you invite.
Plaxo
Join groups and use their forums to let people know about your event.
Xing
Another cool social network. Join groups and post your event.
Find People with Lists
Go after the influencers. I can guarantee that there are at least 100 people in your area that have email lists of other people in your area. Offer them an incentive –sometimes it’s not even necessary, and ask them to let people know about your event through a blog post, a short announcement in their newsletters or a simple email.
Do a Google Search
If you live in Seattle, search on Google for “Seattle Events”. There are hundreds of niche-websites that revolve around events in local area; they can give your event great exposure.
Contact the Press
Don’t be afraid to contact local newspapers and other publications to let them know about your event. In most cases, they will find this information useful and relevant, and they’ll be happy to share it with their readers.
