B2B marketing teams are constantly evaluating priorities and strategies to maximize growth. It’s important to identify the work that can be done now that will have lasting benefits.

With powerful data resources, careful ABM strategies, and category targeting, a B2B brand can see big lifts in its digital marketing efforts. Integrated strategies where B2B companies leverage content marketing, email marketing, social, video, and advertising are challenging but have long-lasting benefits.

Resources For Success

Digital marketing for B2B companies requires creative customer research, a clear messaging strategy and fine-tuned channel strategies. With careful attention to interactions with your brand and on-going lead cultivation, a B2B brand can see big lifts from their marketing strategy.

25% of B2B decision makers say they’ll only buy from a vendor they’ve heard of.

Achievements in B2B Marketing Strategy

SaaS: 108% increase in branded search

SaaS: 173.53% increase in social engagement

Events: Over 100 Non-B Corp Attendees Added to the Event

In 2021, 56% of B2B companies are allocating budget to digital marketing, making it the largest marketing spend across companies. 70% are expected to invest in content creation and 75% of B2B marketing teams use social media and social advertising as part of their strategy. With these moving pieces, it’s important to have agency partners with expertise in executing and analyzing performance. 

The Mad Fish Digital Comprehensive Guide to B2B Marketing identifies trends in B2B marketing taking place now and how you should use them to shape your marketing strategies for the future.

Learn more about our Comprehensive Guide to B2B marketing in 2021 and Beyond, or enter your email below for an instant download.

Mad Fish Digital Guide to B2B Marketing in 2021 ebook cover
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Leading B2B Agency on Clutch

For several years, Mad Fish Digital has been named one of Clutch’s top advertising and marketing agencies in Oregon. We are proud of our special recognition as a B2B agency leader. Read more.

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