Artificial Intelligence (AI) Policy

We believe AI is one of the most powerful accelerators in modern marketing. As a certified B Corporation, we are committed to helping ambitious brands unlock their potential while upholding the highest standards of integrity, transparency, and human-centered thinking. Our approach to AI reflects that responsibility.

This policy outlines how we use AI to enhance our work, protect our clients, and push the boundaries of what’s possible without compromising what matters.

Our Philosophy: Our Point of View as an Agency

As an innovative agency we are committed to transforming brands to boldly shape a better world. It is critical that we embrace change while simultaneously upholding standards of service and our commitment to ethical systems. Our view on AI mirrors this critical balance. 

We see AI not as a shortcut to better marketing but a tool to help us open new possibilities. When used thoughtfully, AI tools can unlock:

  • Faster insights
  • Greater creative potential
  • Deeper strategic thinking

We see insights, judgment, cultural understanding and bold ideas as fundamentally human and critical to driving real growth, creating inspiration and expanding potential. Therefore, we believe in using AI to amplify human expertise, not replace it.

Our Approach: How AI Creates Value for Our Clients

Our use of AI is designed to give the brands we work for a competitive advantage beyond simple efficiency gains. 

With AI-enhanced workflows, we deliver: 

  • More time spent on strategy and creativity:  Automation reduces manual effort so we can focus on high-impact thinking.
  • Deeper, data-informed insights: AI-supported research helps us identify patterns, opportunities, and risks faster.
  • Increased testing velocity: We can iterate, learn, and optimize campaigns more quickly to elevate performance.
  • Scalable execution without sacrificing quality: Systems and tools help maintain consistency while our team ensures nuance and originality.
  • Full transparency in how we work: You’ll always understand how AI contributes to your strategy and deliverables.

Given the vast opportunities and advancements AI enables, we do not endorse a singular view on AI. We are actively exploring how AI tools can unlock our service potential while also holding ourselves accountable to our vision for a better world.

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Our Commitments: What you Can Expect from Us

We hold ourselves to these expectations:

We are transparent and genuine: We are open about our  use of AI tools in our work and are willing to share when and how we use them.

We protect privacy and confidentiality: We respect the privacy of information and will safeguard client, customer, and partner data with strict controls and responsible tool selection.

We will maintain the rights of content owners. We will not knowingly use AI generated content to infringe on the intellectual property rights of original content creators.

We adhere to industry-specific standards. We will follow industry-specific compliance requirements when required.  

We maintain human oversight: Across all teams, AI-generated deliverables and services are reviewed and approved by a subject matter expert for accuracy, cultural sensitivity, bias, and brand alignment before use.

We are endlessly curious: We take the time to assess current workflows and team deliverables and explore how AI could elevate and support our clients and their customers.

We put people first: AI is a tool to enhance human creativity and strategic thinking, never to replace the thoughtful, empathetic approach that defines our work.

We follow our ethical framework: We adhere to the guidelines established in our Ethical Marketing Policy and this AI Philosophy.

We meet our clients where they are at. We endeavor to follow any AI policy requirements shared with us by clients.

Implementation and Oversight

As an innovative agency we are committed to transforming brands to boldly shape a better world. It is critical that we embrace change while simultaneously upholding standards of service and our commitment to ethical systems. Our view on AI mirrors this critical balance. 

AI is evolving rapidly, and so are we.  Our leadership team oversees AI usage across the agency to ensure alignment with: 

  • Our ethical standards
  • Industry best practices
  • Technological advancements
  • Regulatory changes
  • Client expectations

We are investing in ongoing training, evaluation, and policy updates to ensure our approach remains responsible and forward-looking.