Have you been playing around Google AdWords and are ready to take it to the next level? Join me on this webinar. It’ll be awesome. WARNING: If you don’t know anything about Pay per Click marketing, this webinar could be way too advanced for you. What You’ll Learn:
- Keyword research for the search network and the display network
- How to structure your campaign to have a great Quality Score and lower your CPC
- How to determine the perfect bid amount
- How to use broad, phrase and exact matches effectively
- How to write killer ads that work every time
- Why you want to use a landing page and how to create the perfect landing page
- How to find out what negative keywords you need to use to save money and increase conversions
- How to optimize your campaign to get more traffic at a lower cost per click
- How to capitalize on your “rockstar” keywords
- Using Day Parting the way pros do it
- How to use AdWords Search Funnels to understand how your visitors interact with your ads
- How to use Broad Match Modifiers
- How to use Enhanced CPC bidding
- Sitelinks: how to use them and why they rock
- How to be found on mobile phones
- Remarketing: why it’s one of the best features of Google AdWords and how you can use it to your advantage
- How to test stuff the smart way using AdWords Campaign Experiments
Here’s the recording:
Google Adwords Advanced Tactics Webinar
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The webinar is on Friday April 15, 2011, at 1pm PST. It’ll be 30-minutes-long and we’ll have a 15-minute Q&A session after that.
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