Mad Fish Digital is an award winning and certified B-Corporation marketing agency specializing in helping Ski Resorts thrive and adapt in the digital age. We offer pay-per-click ad services that bring our clients to new and greater heights. By embracing research-focused strategies that emphasize innovation, we help our Ski resort clients become a trusted name in their field. Our dedication to transparency, accountability, and providing measurable outcomes has helped us become the top provider of marketing services.
With the seasonal nature of the ski industry, any marketing strategy must be tailored to effectively capture audience attention when it’s at its highest and establish authority and trust when the interest ebbs. Our comprehensive PPC services include everything from strategy development and landing page optimization to continuous campaign optimization. When done correctly, pay-per-click marketing means gaining a competitive advantage online. Mad Fish Digital’s PPC is a cut above the rest, as we use a data-driven approach to deliver results. Coupled with our industry expertise and commitment to transparency, it’s no wonder our clients cannot stop raving about us. Here’s what we do to help your ski resort grow:
- Increase Online Visibility: Our clients see growth in their online presence and become a known, trustworthy name in their market.
- Reach Your Audience at The Right Time: Our pay-per-click campaigns target your ideal customers when they search for your business, driving more leads.
- Stand Out From The Competition: Our ads help establish you as the top choice for ski resorts, helping you stand out.
- Drive More Leads: Our campaigns are crafted to grow your business by driving qualified leads while we optimize return on investment.
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Ski Resort PPC agency
Mad Fish Digital offers a seamless process for customized pay-per-click marketing services. We utilize a research-first approach so that our strategy gives insight into the target audience and industry trends. We are able to optimize ad campaigns to boost our client’s brand visibility, which drives higher website traffic, and improves conversion rates. With our experience in the ski resort industry and our ability to leverage data-driven insights, we help our clients reach their target audience effectively and achieve their marketing goals.
We Help Solve Issues Such As:
Lack of Targeted Audience Engagement
Ski resorts find trouble in effectively engaging their target audience. This can be because of low visibility in search results, trouble with audience targeting, or even poor website performance. These factors can lead to lower conversion rates and missed opportunities for revenue generation.
Seasonal Fluctuations in Demand
Ski resorts suffer from the unique challenges of seasonal fluctuations in demand. During peak winter months, high competition and increased advertising costs can make appearing in search results difficult. On the other side, off-peak seasons demand strategic efforts to maintain brand visibility and attract visitors.
Measuring ROI and Attribution
Without dedicated people, measuring return on investment (ROI) accurately can be challenging at best. Mad Fish Digital provides transparent reporting so that every dollar spent is accounted for and every dollar earned can be attributed to an appropriate place.
Digital Marketing Metrics We Manage for Our Ski Resort Clients
A few of the key performance indicators we focus on:
- Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it. A high CTR indicates a strong interest amongst viewers in a specific package or deal.
- Conversion Rate: The percentage of clicks that result in a user taking a desired action, such as signing up for a ski lesson or booking a ski vacation. A high conversion rate indicates that an ad effectively drives bookings/sign-ups.
- Cost Per Click (CPC): The average cost for each click on an ad. A low CPC indicates that money spent on advertising is leading to a high return on investment.
- Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising is referred to as return on ad spend. A high ROAS indicates that the PPC campaigns are driving revenue effectively.
- Quality Score: This measures the relevance and quality of the ads, keywords, and landing pages. A high quality score indicates that the ads are providing valuable information to potential visitors.
- Ad Position: This is a measurement of where your ad appears on the search results page. The higher the score, the more chances the ad has at being seen by interested users.
- Impression Share: This metric is the percentage of times your ads are shown out of the total available impressions. A high impression share means that the ads are being seen by a large portion of searchers.
Ski Resort Industry Trends
The global ski and snowboard resorts market size was valued at $77.6 billion in 2020 and is expected to grow at a CAGR of 5.5% from 2021 to 2028.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Bringing Innovative Pieces to the Digital Puzzle
Full Funnel Strategies
Mad Fish Digital’s full funnel strategy starts with building awareness. We utilize multiple channels and resources to increase brand visibility and trust. This leads to consideration. Here, it’s important to establish an engaging and memorable experience to convert them into customers.
Ecommerce PPC
Mad Fish Digital is the ultimate provider for expertly navigating the competitive online landscape. With a proven track record of providing top-notch digital marketing services and maximizing sales, our team of experts will take your business to the next level. From landing pages to content marketing, we’ve got you covered every run of the way.
Keyword Research & Optimization
Mad Fish Digital uses industry-specific keyword research to drive higher click-through rates and conversions. By utilizing in-depth keyword research, we can attract more skiers and snowboarders to our clients’ ski resorts.
Landing Pages
Landing pages are often overlooked when considering attracting and retaining new customers. Mad Fish Digital creates and optimizes high-converting landing pages so that our ski resort clients can see an increase in online bookings. A good landing page increases brand visibility, attracts more visitors, and minimizes bounce rates.
A / B Split Testing
A/B Split testing enhances campaign performances by utilizing a series of tests to ensure that the ads customers see are the most effective at grabbing attention. Our expertise in A/B testing drives higher click-through and conversion rates, leading to increased bookings.
GEO-Fencing
With ski resorts being a globally searched-for term, harnessing geo-fencing is important. Mad Fish Digital uses geo-fencing to deliver personalized ads to our client’s target audience. This keeps ROI high as only those the most likely to book are targeted.
Google Ads & Microsoft Advertising
Mad Fish Digital excels in using Google Ads and Microsoft Advertising. Our PPC team uses these channels to accurately and efficiently target audiences when they start their search. Ski resorts have incredibly high competition, especially during high season, so it is important to capitalize on every available resource to reach and attract more visitors.
Social Media Advertising
Leveraging social media advertising is essential in this day and age. Engaging with potential visitors has never been easier as we have the tools to reach out to them directly. Building a good social media presence can establish a strong brand identity and attract a wider audience. Proper utilization of social media channels leads to higher engagement and bookings.
Why Brands Trust Mad Fish Digital as Their Ski Resort PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
Being an award-winning certified B-Corporation is something we not-so humbly brag about. Our commitment to accountability, equality, justice, and transparency has made us successful and continues to help us grow. We’ve been able to increase revenue, scale advertising, and help our clients dominate their online competition. Our ability to provide top-of-the-line services without compromising our standards has enabled us to build a community of happy clientele.
Learn more from Our Paid Advertising Team
Prioritizing Clients
A strong, happy employee and client relationship is essential to the success of our marketing endeavors. We prioritize making our work environment positive so that our employees deliver top-notch services to our clientele. By focusing on both internal and external satisfaction, we can guarantee a seamless and successful partnership.
New and creative method
We pride ourselves on our data-driven approach to digital strategy, but where we excel is our ability to create and innovate with each client we oversee. Our team uses constant evaluations to ensure our clients see the most effective use of their marketing spend. We focus on driving results and staying ahead of industry trends so our ski resort clients can thrive in the digital landscape.
Achieving Optimal Outcomes
Mad Fish Digital is your go-to partner for driving results. Our tailored marketing tactics are mapped to specific Key Performance Indicators, ensuring measurable success for our clients. From SEO and PPC to content marketing and social media, we deliver impactful strategies that drive growth and achieve your business goals.
Research First Approach
Mad Fish Digital’s research-first approach ensures that we are accurately aware of every aspect of our client’s brand, competitors, and the market they occupy. By analyzing the online marketing landscape, we can create tailored strategies that resonate with the target audience. Our comprehensive research and strategic insights allow us to put our clients in front of the right audience at the right time.
Best Agency for the Planet
Our mission statement is simple: Mad Fish Digital strives to be the best agency for the planet. Whether it is our work internally or externally, we are determined to empower those around us to learn, grow, and exceed their potential. We work with nonprofits to help them achieve success in their endeavors and we encourage our employees to continuously chase their dreams and passions so they can become the best version of themselves. All of this leads to the best possible results for our clients. We believe that when we take care of ourselves and those around us, we’re able to provide healthy, successful relationships with our clients and deliver results that surpass expectations.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business
