To Our Community
We couldn’t have done it without you – Thank you for banding together this past year. In reflection, 2022 was a year of uncertainty, but we feel fortunate to have been able to spend it in good company. The B Corp community is always resilient and forward-thinking, but in 2022 we were challenged further.
Our team continues to embrace fully remote work and expanded our benefit offerings to support staff in and outside of our Portland, OR headquarters. We onboarded an Employee Experience Manager to support our deeply valued team members. We were pushed to adapt and iterate operationally to continue serving our employees and clients in alignment with our company purpose, mission, and values.
We leaned into our values and made progress towards our social impact initiatives, and the desire from our team to show up for one another and our communities was unmatched.
Our commitment to our social impact programs continues to grow deeper. Not only do we have a formal committee for our work in the B Corp space, but we also now have a committee for furthering our justice, equity, diversity, and inclusion work.
We are proud to continue to push ourselves as Mad Fish Digital approaches five years of being a Certified B Corporation. We dream not just of what is possible today, but of what can be possible in the future. To fulfill our mission, we seek to be a force for good for our employees, our partners, and customers, as well as the world at large.
We completed our first re-certification, launched a VTO challenge, put time and resources towards supporting non-profits, and hired a leadership and EDI coach to catalyze our efforts.
As Mad Fish Digital approaches 5 years of being a Certified B Corporation, we are proud to continue to push ourselves. We dream not just of what is possible today, but what can be possible in the future. To fulfill our mission, we seek to be a force for good for our employees, our partners, and customers, as well as the world at large.
KEY ACCOMPLISHMENTSFROM 2022
100 TONNES
How much CO2 we started offsetting to achieve carbon neutrality
95.5 HOURS
How much time we spent volunteering to uplift organizations in our communities
$10,860
Pro bono and monetary donations we provided to charity organizations
49 HOURS
How much time we spent supporting non-profit organizations with pro bono work
72% EMPLOYEE PARTICIPATION RATE
We had a high employee participation rate for our 2nd annual VTO challenge
SUSTAINABLE GIFT GUIDE
Built upon our existing employee-curated Gift Guide to source client and team member gifts
JEDI IMPACT TEAM
Formally assembled an employee-led justice, equity, diversity, and inclusion team known as the JEDI Impact team
SOCIAL IMPACT
Carved out time in our team’s capacity to participate in social impact efforts
SOCIAL IMPACT CONTRIBUTIONS 2022
MAKING AN IMPACT
We increased our B Corp certification score by 25% since we were first certified in May 2018.
OUR B CORP SCORE (2018)
Governance:
10.5
Workers:
30.4
Community:
28.6
Environment:
3.6
Customers:
7.3
Total:
80.4
OUR B CORP SCORE (2021)
Governance:
17
Workers:
35.5
Community:
24.1
Environment:
12.7
Customers:
10.9
Total:
100.3
EXPLORE - ENVIRONMENTAL IMPACT
Here’s a peek into the specific geographic regions in which our 100 tonnes of CO2 carbon credits in 2022 made an impact:
EXPLORE - COMMUNITY IMPACT
We dedicated 144.5 hours toward volunteer opportunities and pro bono clients that lift up our communities.
EXPLORE - JEDI IMPACT
Formally created an EDI committee at Mad Fish known as the JEDI Impact Team
Formally planned for committee member’s participation in EDI work and accounted for it in capacity limits
Developed the JEDI Impact Team purpose, mission, brand, and identity
Developed and launched an EDI statement that lives on our website and accompanies our job postings
Conducted a team-wide EDI survey to inform future priorities
Curated and sent monthly self-directed learning resources to expand our team’s cultural competency
Created an activism framework to respond to significant events and social issues. Its purpose is to support healing for Mad Fish employees, foster resilience in the organization, and equip our team to skillfully respond to crises with equity, transparency, and compassion
Partnered with external experts and resources throughout the year to guide the JEDI Impact Team structure, strategy, and priorities
Revised our Work from Home policies to support equity in the workday
Adopted a company-wide no-meeting day to provide our team with focus time
Onboarded and launched a professional services automation software to facilitate better capacity planning and give the team a balanced workload
Attended 4 in-depth justice, equity, diversity, and inclusion training sessions through B Local PDX
EXPLORE - EMPLOYEE BUYING POWER
Our team curated a Gift Guide of 46 businesses that meet one or more of our seven (7) sustainability categories. We will continue adding to our Gift Guide over time with a goal of purchasing, at minimum, 75% of our client gifts from this list.
B Corp Certified Businesses
Minority Owned or Led Businesses
LGBTQIA+ Owned or Led Businesses
Women Owned or Led Businesses
Businesses who commit to fair wages & benefits
Businesses who commit to sustainable business practices
Business who commit to hiring people who have been excluded from employment (undocumented, refugees, incarcerated)
WHAT WE'RE PLANNING FOR 2023 AND BEYOND
Explore ethical marketing and the future of paid media platforms (Facebook, Google, Amazon, etc.)
Donate $36,000 value of pro bono services
Conduct a VTO challenge with 80% team member participation
Develop meaningful B Corp partnerships to make an impact on 3 SDG initiatives
Continue expanding our Gift Guide and use it to source 75% of our client gifts
Offset a minimum of 120 tonnes of CO2 annually
Dedicate 129 paid volunteer hours annually
OUR MISSION
We seek to be a force for good for our employees, our partners, and customers, as well as the world at large.
OUR COMMITMENT
We are proud to make the internet a better place, create an environment that helps other small businesses grow, and reinvest into the community.
OUR VALUES
ACCOUNTABLE
Upfront and honest communication every step of the way.
INNOVATIVE
Simplifying the solutions to complex marketing challenges.
GENUINE
Bringing a thoughtful and personal approach to everything we do.
COLLABORATIVE
Talented team of creative and strategic
thinkers supporting your brand.
FUN(ISH)
Knowing how and when to have a good time!
