Strategy Development

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A quality digital strategy is the cornerstone to any successful online marketing campaign. Often times a business has the right team and needs only a good strategy to execute on. At Mad Fish, we develop comprehensive strategies for small, mid-size, and enterprise level businesses. For every online strategy we create, we identify the objectives, educate you and your team around each tactic, establish metrics, set goals,  measure results, and facilitate check-ins on a weekly or monthly basis.
At Mad Fish we’ve developed proprietary technology for goal metric measurement and value tracking.

The Mad Fish Strategy

  • Objectives: Blind execution of tactics can quickly become a nightmare.  Making sure that the marketing team is not only on the same page, but also invested in a positive outcome means that clear objectives must be identified and agreed upon before goals and tactics can be set.  A Mad Fish team member will work directly with the business stake holders to understand, develop, and document the objectives required to reach a desired set of goals.
  • Relevant Tactics: With the ever changing landscape of the search engines and the factors required for increased visibility in the rankings, it is imperative for any digital strategy to utilize relevant and effective tactics.  While many businesses may use effective tactics that accommodate results in the short-term, without relevance, those short-term gains quickly become long-term losses.  These losses can be anything from a drop in rankings, to a long-term penalty or even a manual action. An expert Mad Fish strategist will work with your business to not only identify realistic tactics, but also educate those responsible for the implementation on best practices.
  • Metrics: Identifying the correct elements of a campaign to measure is important for benchmarking goal status, value and progress.  Having clear, easy to understand metrics that track goal value and completion is a key factor in achieving success online. Proper metrics help businesses to stay on track, understand progress, and make sure that a goal remains relevant and optimal for achieving success.  At Mad Fish we’ve developed proprietary technology for goal metric measurement and value tracking.  We not only identify the goals, but also provide actionable customized dashboards for stake holders to monitor, track, and understand goal progress and the value of completion.
  • Goals: Setting goals that align across departments and are obtainable is important for strategic success. Any set of goals used for a digital marketing strategy should be what we at Mad Fish call “SMART”.  SMART is an acronym for Strategic, Measurable, Attainable, Realistic, and Timeline.

Learn More about our Digital Strategy Philosophy