Social media usage has increased substantially in the last 7 days. Global Web Index is reporting Gen Z, Millennials and Gen X users are on Facebook, Instagram, and Twitter 23-37% more than they were before the changes implemented by the corona virus on March 16.
We have seen so many of the local and national businesses we love and admire wrestle with the changes brought our way by shelter-in and social distancing laws. We want our community to know we are here for them and are eager to use our expertise to keep business moving forward, even in new or modified ways. One of the best ways we can help is to assist with getting companies all the assets they need to transition their brand message to social media platforms where their customers are sure to find them.
Below is a summary of how we can help you move quickly into the social space and ensure you and your brand continue to communicate with your customers.
Courtesy of our partners at GWI
Social Media Crisis Communication Response Options
We can support you through three options:
1: Full Service
We will create and post the following working in tandem with your team:
- Social Media Calendar: A complete calendar of posts and assets delivered in weekly installments to allow pivots during this volatile time
- Social Media posts: 2-4 of written and designed posts to help communicate with your customers.
- Community management: We will post and support you with community management if support is needed
- Social Media Playbook: A guide for how to post and manage your brand on social media channels during this crisis and beyond
- Weekly consulting with our specialists
2: Crisis Communication Kit
We will create the following assets and resources for you to execute:
- Social Media Calendar: A complete calendar of posts and assets delivered in weekly installments to allow pivots during this volatile time
- Social Media posts: 2-4 of written and designed posts to help communicate with your customers.
- Social Media Playbook: A guide for how to post and manage your brand on social media channels during this crisis and beyond
- Weekly consulting with our specialists
3: COVID-19 Social Media Playbook
We will set you up for success during this time with:
- Social Media Playbook: A guide for how to post and manage your brand on social media channels during this crisis and beyond
- Weekly consulting with our specialists
It is our goal to get social media channels working for you in under 48 hours.
Ready to talk about your social media marketing goals?
Who We Encourage to Reach Out
- Local businesses finding themselves needing to communicate more regularly with customers on daily/weekly changes and offers
- Companies that have had other channels closed off and less viable due to the virus
- Non-profit and small businesses serving our community that need their message amplified
We have helped several clients make this transition including Floor Factors, TWP, and Rick’s Custom Fencing & Decking. Reach out to find out more about our crisis communication response package and how we can help. We are able to expand messaging to on-page, email, and landing pages if you need more ways to connect with your audience as they pivot to digital communities. Pro bono options are available.
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