Site Audit

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A professional audit provides useful insight into both the usability and functionality of a company’s website. It is also a very important step in developing a digital marketing strategy. Knowing what pages could be improved with relevant content, what pages are missing valuable data, what functionality could be improved upon, and what technical aspects of your website are holding you back are paramount to implementing a successful online marketing plan. Our comprehensive site audit takes our basic site evaluation one step further and analyzes every aspect of your marketing campaigns and website to-date. Whether you have an e-commerce site, a local, service-based industry website, or something in-between, Mad Fish can help put together an analysis that is informative and actionable for every member of your marketing team.  Our website audits include an examination of many elements, including:
  • On-Page / Content Optimization
  • URL Conventions
  • Robots Control Protocols
  • Technical Issues/Server Response Codes
  • Social & Rank Metrics
A Mad Fish client manager will walk you through each section of the audit, which includes a unique scoring system, page-by-page recommendations, and action items. Mad Fish has a dedicated and talented team of managers, writers and developers in place to make any and all website updates should you decide to move forward with any of the recommended changes.