The Challenge

PDXWIT came to Mad Fish Digital looking to build their social media engagement through multiple channels. While they had an engaged community in person and at events, transferring that social engagement to all their social media channels posed a challenge.

Our Approach

Mad Fish Digital started with an in-depth research and discovery phase to build audience personas, a brand palette, and clear social strategies to harness the power of our target social platforms. Our creative teams crafted playbooks to assist the PDXWIT volunteer team in understanding and using each platform according to PDXWIT brand guidelines. In addition, we used these insights to help build straightforward strategies that would drive results for the KPIs the PDXWIT team cared about.

The Solution

Mad Fish Digital launched PDXWIT’s Instagram from scratch. We also handled community management duties for LinkedIn and Twitter. Through our efforts and the efforts of the PDXWIT team, we built an engaged audience across all three social networks. By leveraging industry knowledge and the PDXWIT community, brand awareness and affinity within the Portland community and beyond grew on each platform.

Campaign images

The Results

INSTAGRAM

+604 followers
+25K in media reach and impressions
+2K profile views

Most commented post
Most liked post

LINKEDIN

+262% increase in followers
+146% increase in posts
+143% increase in engagements

Most popular update: Likeability posts

TWITTER

+9.6% RTs
+15% increase in followers
+13.4% # of Tweets

Most liked tweets

Deliverables

  • Social Strategy
  • Social Playbook
  • Social Content Calendar (Copy + Visual assets)
  • Customized social media reports and analytics

Services Implemented

  • Copywriting and community management
  • Content and social strategy 
  • Creative strategy and design
  • Reporting and analysis

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