Intro
Create Now is a nonprofit located in Los Angeles, California. They empower youth and young adults through arts programs to help them heal and thrive. Mad Fish Digital partnered with Create Now as a pro-bono client in order to modernize their logo and branding. We created an empowering and impactful logo and branding package that was youthful, celebrated the arts, and illustrated the beauty of diversity.
The Challenge
Create Now’s branding needed to feel accessible to all members of the community as well as those working on behalf of the organization. They wanted their branding to reflect their holistic mission.
Create Now’s mission is to empower youth and young adults from ages 3 to 24 through a variety of arts programs in multiple disciplines that help them to heal and thrive. Our goal is to assist them to get out of poverty and learn skills that can lead to jobs and careers.
The Results
We created future-forward branding to celebrate and showcase Create Now’s exciting and innovative work with local youth. Create Now’s variety of arts programs build youths’ confidence and self-esteem while helping them heal from past challenges.
With a high-energy color palette, the modern logo and branding now reflects this nonprofit organization’s passion. It illustrates the various art programs at Create Now coming together in unison, while also celebrating the past by including subtle elements of the original iconography.
The new logo and branding package have been adopted across all forms of communication for Create Now. From the website to social media to internal and external communication, Create Now’s new branding now reflects the mission, vision, and values of their forward-thinking organization.
Our Approach
Mad Fish Digital’s design team utilized brand discovery and research to inform Create Now’s style and communicate their vision.
We designed moodboards that outlined three possible visual directions for Create Now’s new identity. Our new logo was easily recognizable and maintained some historical elements of the original Create Now logo. The color palette paired easily with the design and is bold, youthful, and high-energy. The typeface is both approachable and modern.
Services Implemented
- Logo redesign
- Design elements
- Color palette
- Brand guidelines
- Business cards
- Letterhead
