Increase Direct Bookings with Paid Ads
Attract potential guests and increase direct bookings with a custom ad strategy created by an award-winning team.
Mad Fish Digital is an award-winning agency that specializes in paid advertising for hospitality businesses. With years of experience in the field of digital marketing, we have helped numerous businesses to achieve their marketing goals through targeted and strategic paid advertising campaigns.
Our team of experts understands the nuances of online advertising and stays up-to-date with the latest trends and technologies to deliver exceptional results for their clients. As a demonstration of our success, we have been recognized as a Google Premier Partner.
If you’re looking for a reliable and effective digital marketing agency to help you drive growth and success, contact Mad Fish Digital today!
Benefits of Paid Advertising for Hotels and Hospitality Businesses
INCREASED VISIBILITY
Paid ads can help hospitality businesses increase their online visibility and reach a wider audience, which can lead to more direct bookings and reservations. Paid ads can be placed in prominent positions on search engines, social media platforms, and other platforms. This placement ensures that your ads are visible to your potential guests, increasing the likelihood that they will click on them and learn more about your hotel.
IMPROVED OPTIMIZATION
Optimization is a crucial part of running successful paid ad campaigns and maximize your ad budget. Optimization strategies may include A/B testing to increase click through rates (CTRs) and return on ad spend (ROAS), identifying and bidding on relevant keywords, adjusting bidding strategies to ensure you're not overspending, audience segmentation, and more.
TARGETED ADVERTISING
With paid ads, you can target specific demographics, interests, behaviors, and locations to ensure that the right people see your ads. This targeting ensures that your digital hospitality ads are relevant to your audience, resulting in more effective campaigns that increase direct reservations and reduce OTA fees. An effective targeted ad campaign also includes retargeting strategies targeting potential guests who have visited your hotel's website or are otherwise engaged with your hotel's online presence.
MEASURABLE RESULTS
As a data-driven marketing agency, we focus on providing clients with measurable results based on industry-specific key performance indicators. For the hospitality industry, we track and report on metrics such as the number of reservations or sales generated, cost of acquisition per booking, and more. This data informs our optimization strategies and drives success for hospitality ad campaigns.
Our Hospitality Partners
What's Included In Your Hospitality Paid Ad Strategy?
Collaborate with our team to develop the digital strategy, so your team can do what they do best, execute and provide an elevated experience to your guests. Our teams plan, build and implement scalable digital advertising strategies for all-size hospitality brands.
Download a sample of our custom ad strategy!
DISCOVERY
Your dedicated strategist will spend the time getting to know you, your brand, and your industry. We guide our clients through a comprehensive client intake process that helps us do the deep dive we use to create digital strategies that make waves.
RESEARCH
Our team researches your brand by digging through available digital intelligence reports, audience research analytics. By combing through competitor data, market research and customized machine learning tools, our team develops a deep understanding of your industry and the competitive landscape.
STRATEGY DEVELOPMENT
We combine the one-of-a-kind knowledge from your team and business with our in-depth digital research to craft a comprehensive digital strategy that is customized to meet your digital and business goals.
Meet Your Paid Media Team
Frequently Asked Questions
We estimate about 30 days to create a custom hospitality paid media strategy. The time it takes to create a paid media strategy can vary depending on your specific needs and goals. There are several factors involved in the creation of a comprehensive paid media strategy:
Research: Before creating a strategy, we thoroughly research your business, the industry, target audience, persona media behavior, and competitors in the hospitality industry. This process can take time to ensure that the strategy is based on accurate and up-to-date information.
Planning: Once the research is complete, we plan the specific tactics and channels that will be used in the strategy. Channels may include Google, Facebook, Instagram, LinkedIn, and more. This planning process involves determining the budget, audience targeting, ad creative strategy, key performance indicators, and other important details.
Overall, creating a hospitality paid media strategy involves several steps, each of which can take time to complete thoroughly. It’s important to take the necessary time to ensure that the strategy is well-researched, well-planned, and will effectively achieve your goals.
The cost of creating a paid media strategy can vary depending on several factors, including the complexity of the strategy, the level of research required, and the channels and tactics included.
The investment for a comprehensive paid media strategy begins at $8000. Additionally, our paid media strategy is best fit for hospitality businesses that are ready to allocate at least $40,000 towards ad spend annually.
You may find pricing varies across agencies, and this is not uncommon. Below are some possible reasons why:
Expertise and Experience: Creating a comprehensive paid media strategy requires a high level of expertise and experience in paid media marketing. Mad Fish Digital has a team of experienced professionals who have created digital marketing strategies for the hospitality industry in the past and have a deep understanding of various advertising channels and tactics.
Research and Analysis: Developing a successful paid media strategy requires a significant amount of research and analysis, including market research, competitor analysis, keyword research, and audience analysis. This research is essential to ensure that the strategy is effective in reaching the target audience and achieving the desired results.
Customization: Paid media strategies are not one-size-fits-all. Each strategy needs to be customized to fit your unique needs. This customization requires time and effort to develop a tailored approach that will be most effective for your business goals.
After your paid media strategy is completed and approved, it is ready to be implemented. We are available to design ad creative, set up and launch ads, implement tracking and reporting dashboards, and continue to optimize your campaigns. We will manage your ads, and troubleshoot technical issues, so you can do what you do best — provide excellent service to your customers.
Click here to download a sample of our paid media strategy. Please note, this framework is subject to change and may vary due to industry type and client goals.
Our team of experts is ready to answer your questions and provide customized solutions tailored to your business needs. Don’t miss out on the opportunity to reach your target audience and maximize your online potential.
