Google Analytics 4 Migration Service:
- Account Audit: Mad Fish Digital will audit the current Universal Analytics account and existing properties, goals, and events.
- Google Analytics 4 Account Setup: Configuration of the new Google Analytics 4 account.
- Event Tracking Setup: We will set up event tracking for events like purchase, add to cart, contact form submissions, and other custom events.
- Google Tag Manager: Our team will configure tags in Google Tag Manager, making tracking simple.
- Implementation and Testing: Mad Fish Digital will review the Google Analytics 4 account and confirm data is accurately tracked.
On July 1, 2023 Universal Analytics properties will no longer process and track data.
What does this mean for your business? Failure to migrate to Google Analytics 4 not only means you’ll no longer receive website data, but you’ll eventually lose crucial historical data.
As a Premier Google Partner, our team is uniquely positioned to manage your transition seamlessly.
Make the switch with Mad Fish Digital’s expert team. Connect with us today.
Uplevel data gathering and reporting. You’ll receive the most accurate information about how users interact with your brand online.
Improved Tracking
Google Analytics 4 tracks data across apps and websites within a single property. GA4 includes the ability to track customer behavior across devices.
New Engagement Metrics
Google Analytics 4 has changed the way it measures engagement. Bounce rates are out — engaged sessions are in.
Refreshed Reporting
Google Analytics 4 introduces a brand new, user-friendly interface complete with easy-to-use detailed reports and data visualizations.
If you don’t make the switch, you may experience disadvantages such as:
- Lost historical data used to make marketing decisions
- Opportunities to continue capturing user information and tracking
- Future-proofing advertising efforts by allowing your organization to comply with privacy laws like GDPR and CCPA
- Miss out on vital new features like Explorations and Predictive Analytics
