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Google Analytics 4 Migration Service:

  • Account Audit: Mad Fish Digital will audit the current Universal Analytics account and existing properties, goals, and events.
  • Google Analytics 4 Account Setup:  Configuration of the new Google Analytics 4 account.
  • Event Tracking Setup: We will set up event tracking for events like purchase, add to cart, contact form submissions, and other custom events.
  • Google Tag Manager: Our team will configure tags in Google Tag Manager, making tracking simple.
  • Implementation and Testing: Mad Fish Digital will review the Google Analytics 4 account and confirm data is accurately tracked.

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On July 1, 2023 Universal Analytics properties will no longer process and track data.

What does this mean for your business? Failure to migrate to Google Analytics 4 not only means you’ll no longer receive website data, but you’ll eventually lose crucial historical data.

As a Premier Google Partner, our team is uniquely positioned to manage your transition seamlessly.

Make the switch with Mad Fish Digital’s expert team. Connect with us today.

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Uplevel data gathering and reporting. You’ll receive the most accurate information about how users interact with your brand online.

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Improved Tracking

Google Analytics 4 tracks data across apps and websites within a single property. GA4 includes the ability to track customer behavior across devices.

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New Engagement Metrics

Google Analytics 4 has changed the way it measures engagement. Bounce rates are out — engaged sessions are in.

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Refreshed Reporting

Google Analytics 4 introduces a brand new, user-friendly interface complete with easy-to-use detailed reports and data visualizations.


If you don’t make the switch, you may experience disadvantages such as:

  • Lost historical data used to make marketing decisions
  • Opportunities to continue capturing user information and tracking
  • Future-proofing advertising efforts by allowing your organization to comply with privacy laws like GDPR and CCPA
  • Miss out on vital new features like Explorations and Predictive Analytics

Make the Switch