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Google is transitioning all analytics accounts to Google Analytics 4 on July 1st. If you haven’t made the switch, you may experience disadvantages such as:

  • Lost historical data used to make marketing decisions
  • Opportunities to continue capturing user information and tracking
  • Future-proofing advertising efforts by allowing your organization to comply with privacy laws like GDPR and CCPA
  • Miss out on vital new features like Explorations and Predictive Analytics

We recommend reading more about those new features by downloading our GA4 Migration Guide. 

Free Guide: How to Migrate to Google Analytics 4

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