Google is transitioning all analytics accounts to Google Analytics 4 on July 1st. If you haven’t made the switch, you may experience disadvantages such as:

Lost historical data used to make marketing decisions
Opportunities to continue capturing user information and tracking
Future-proofing advertising efforts by allowing your organization to comply with privacy laws like GDPR and CCPA
Miss out on vital new features like Explorations and Predictive Analytics

We recommend reading more about those new features by downloading our GA4 Migration Guide.

Free Guide: How to Migrate to Google Analytics 4

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