FAQ

SEM stands for “Search Engine Marketing.” It is the process of getting your website found and visited through the paid search results in Google, Yahoo and Bing. This marketing strategy utilizes search engine platforms like Google’s AdWords and Bing AdCenter to drive traffic. Facebook, Instagram and twitter also have similar paid advertising platforms.

When we talk about search traffic that generates visits to a website, we often use the terms branded and non-branded to describe the type of visit. Branded refers to a visit generated by someone typing in your brand or URL into a search engine search i.e. “Mad Fish Digital” or “www.madfishdigital.com.” Non-Branded refers to any descriptive keyword term typed into a search engine that generates a visit to the site. i.e. “portland seo firm” or “help with audience marketing.”

Mad Fish client strategists meet with their clients every 30 days to review monthly reports on traffic, conversions, engagement and keyword rankings.  These meetings provide our clients with regular opportunities to ask us questions about the search landscape and where we can pivot strategy to see continued success. It also gives us time to ask clients about the leads they are receiving and how those can be improved upon. We track all of our client data in our custom reporting platform, Mad Fish Elements. 

Mad Fish provides digital marketing services aimed at driving traffic, generating leads, and getting brands noticed. Some of our services include technical SEO, PPC, and content marketing.

We pride ourselves on exceptional results with PPC campaigns. Here are a few examples of what we can do. We helped a compliance company increase leads by 700% in 48 days… at 63% lower CPA. We helped an e-commerce business grow click conversions by 35%. Oh, and we increased conversions by 442% in less than a year for one of our premier healthcare clients. Suffice to say, you’ll be happy with the results.

We’ve been in the SEO game for long enough to know that being a content farm won’t cut it if you want to see real results. That’s why we take a comprehensive approach that covers everything from technical SEO to social media strategy. How’s it working? Well, our clients have seen a website redesign that grew traffic by 147%, grew organic traffic by 340% in 9 months, and helped a client recover from a Google penalty (and boosted their traffic growth by 91% YOY). Don’t stress — we’ve got this.

We get it – hiring an agency can feel stressful or counterproductive. Why not just hire someone for your company internally? While in-house marketers are effective, you lose the team of experts that Mad Fish can provide. At Mad Fish, we have a structure that allows our most experienced and effective employees work on what they know and do best. This saves you time and money while delivering better results. Instead of hiring individual team members for each specialty, or hoping an individual will learn on the job, you know you have experts in every area of marketing who can help you accomplish your goals.

Practice, and great collaboration skills. We pride ourselves on testimonials that reiterate one of our core values: collaboration. We’re happy to be an arm of your marketing team, offering as much insight into your field and strategies as you need. We have experience working with every size of team, and are confident we can be an asset for your team.

While social media marketing does not impact your site rankings directly, utilizing social media can help give your SEO wings and works to help with the awareness and consideration phases of the marketing funnel. For example, when you’re sharing content on social media you’re making those who follow your page aware of activities, providing a platform for engagement, and potentially bringing interested visitors to your site. You may also be fostering brand affinity and trust, which may lead the interested party to google your brand, and end up on your page.

Think of it like this: first impressions matter. Whether it’s your website, infographics, or social media posts your company needs to put it’s best foot forward. Here at Mad Fish, our experienced design team can help you find the right look and feel for your business. Whether it’s brand affinity, or increasing the impact of your web pages, we’ve got what it takes.

Balancing quality and quantity for blogs can be complicated, and depends on your industry and business goals. Putting out the right content and reaching your audience is the most important thing, so beginning with a solid content strategy and plan of attack is a must.

We abide by the 80/20 rule, meaning you should be promoting 8 external links to 2 of your own. Remember: a primary reason people disengage from your social media platforms is because you’re overselling. Offering value to your audience is more important than inundating them with pitch after pitch.

First, we take a look at your business goals and current efforts. If you’re trying to reach audiences, improve SEO, or develop a strong presence you’re probably a great candidate for a strong content marketing campaign. We perform an in-depth content audit and create a content strategy as well as a road map to help you understand what our content can accomplish.

Like all of our services, we provide monthly KPI updates that keep you informed on how content marketing is performing. Depending on what your goals are, you may use any combination of traffic, conversions, engagement metrics, and social media impact to gauge how your SEO progress is improving.

While blogs and general content creation around your brand can be useful, a content strategy helps you tell a story about your brand and learn more about your audience. With research, planning and meticulous follow-through, content strategy allows you to show your audience who you are and how you can help them, while you strive towards brand actualization and perfect your digital presence.

Yes and no. The cost of a single click varies drastically from industry to industry, so you need to fully understand what your competitors are doing on Google. Some industries can accomplish a lot on a small budget due to smaller competition pools, others need to be ready to put hundreds or thousands of dollars toward advertising to reach their goals. Luckily, Google provides several tools like the Keyword Planner to help advertisers see how much a click might cost based on targeted keywords. This helps you set reasonable performance expectations for the budget you have, and whether PPC advertising makes sense for your business.

Start with a simple question: What do I need this campaign to do? Do you need more traffic directed to your website? Focus on the number of clicks and the cost per click. Are you only interested in driving sales on your website? Utilize the conversion tool and judge performance by number of conversions and cost per acquisition (CPA), i.e. what you pay per sale. The beauty of digital advertising is that you can decide what’s important to you and funnel your budget toward those goals. As an agency, our favorite metrics are impressions, clicks, click-through rate (clicks divided by impressions), cost per click (CPC), conversions and CPA.

Both have pros and cons. Google is by far the most popular search engine, so you’ll almost always get a higher number of clicks on Google. However, Bing Ads are often cheaper, meaning you’ll pay less per click. We often recommend a mix of the two, with the majority of budget going to Google. Social advertising is another great avenue, especially for promoting brand awareness. The ability to target by user demographic and behaviors is a fantastic tool for many businesses. Additionally, social channels are a great place for dynamic remarketing campaigns, providing a product-specific remarketing ad right in the user’s feed.