Start off your week strong with our curated list of tips and inspiration around every aspect of the digital marketing world. This is the Mad Fish Catch of the Week.


Just because your brand may be the industry standard right now doesn’t mean you don’t need to focus on SEO. SEO is the foundation of organic traffic sources and maintaining your space in the industry online. The biggest brands in the world spend time on SEO and can see results. Stick to the basics of optimization and you’ll be ranking like Patagonia in no time. Read more about building enterprise brands with SEO here.


While some PPC campaigns are affordable, others popularity drives up average costs and makes competing in this highly sought after categories expensive. Ensuring you are getting a great ROI may help you justify the costs, but it’s still important to keep an eye on costs and make sure the conversions justify the costs. Some of the top contenders? Business services, bail bonds, and casino. Good luck.


UX designers have been a hot commodity for a few years now. As job titles evolve, being swept away by trends can result in less well rounded skill sets. However, understanding the future and being able to add to your repertoire is an essential part of working in digital. The newest trend in design? Ethnography design. Data and design ethnographers would focus on the cultures of data sets, as well as understand how people interact with technology. Whether it’s determining how algorithms are recognizing faces, or brainstorming new strategies for inclusive design, it’s a great skill to pick up. Read more here.

Social Media

While growing your business platforms is important, knowing who your audience is and what they want from your business is a huge part of success. That’s more crucial than ever with reports saying social media will soon hit 2.5 billion users. No matter who you’re trying to reach, they likely are available via social media sites. It’s time to step it up.

Content Marketing

Nailing the headline is a huge part of content marketing. If you can’t get someone to open your piece you won’t be able to deliver valuable information and build brand affinity. Focus on the ways your packaging your content as much as you focus on the content itself to ensure it reaches the people it needs to.  Check out this data to get more tips.

Productivity and Work Culture

No matter your goals, focusing on doing 110% all of the time is not sustainable. While we all want to believe we’re immune to burn out, being conscious of your limits and abilities is an important step towards giving your best work while managing your life and health at the same time. The number one tip? Honoring your boundaries and focusing on your mindset. Not only will this help you do better work longer, but it also means you can stay excited and keep your mindset positive. You’ve got this.