Nicole Niederhofer leads the Mad Fish Design and Content teams, helps boost our internal culture, and is always available to help the team succeed and build. We’re stoked to be interviewing her this week for Mad Fish’s team interview series. Learn more about her passions, how she gives back to the community, and her sweet puppy Monkey!

Where did you go to school?

Portland State University

What did you major in?

Graphic Design

Where are you from?


Favorite PDX spot?  

Helium Comedy Club – They have some hilarious people and reasonable pricing on tickets

What do you like to do in your spare time?

Finding all of the fun things to do in Portland and the surrounding area – comedy shows, festivals, wine tasting, camping, pumpkin patches, and eating amazing food. I also love movies, especially anything by Pixar.

Favorite podcast (or other fun media org if you don’t have a show in particular)?

It took me a while to get into podcasts, but right now I’m hooked on My Favorite Murder.

Bucket list items?

Visit Greece, explore the US, and watch a football game in every stadium. The last one is more my husband’s, but we went to a Bear game last year and it was a lot of fun! 

What’s your passion project?

Finding ways to help foster kids. Mad Fish is an official drop-off location for The Boxes of Love Project. They provide babies and children going into foster care with a large box of clothes, shoes, and other comfort items to call their own. I also organized a group of employees to create Welcome Boxes for kids who are waiting at the DHS office. I appreciate that Mad Fish lets me bring my passion to the office.

Why did you pick Mad Fish?

Mad Fish sort of picked me. A friend from college reached out to me to do freelance design. After two years of freelance, I hinted to Jasmine that I was looking for a new job and they brought me in. I really loved working with the people here, so you could say that’s why I picked Mad Fish.

Favorite genre of music to work to/link to your favorite Spotify playlist to listen to at work?

I listen to Spotify all day every day. Depending on my mood/project I listen to all of the Morning, Afternoon, Grit Acoustic playlists. Chill hits. If I need to deep focus it’s Peaceful Piano.

Fun fact about yourself.  

Dog playing by riverI worked for the Secret Service during college, roughly 4 years. I was responsible for the counterfeit money that came in, deciding if it was counterfeit and entering it into the system.

If you have a pet, send us a picture of you with it! Or of it! ☺

Meet Monkey! Real name Ellie.

What do you add to the team outside of work?

I bring some fun(ish) things to the office to help us take a step back from work and relax. Fantasy football, brackets, and themed food days (treat yo self bake off is my favorite) and games. I force the fun in a fun/awkward way.