Content marketing is the hottest trend in 2013. Creating groundbreaking content and promoting it virally can help you acquire new customers and build loyalty with your existing customers. In 2013, 60% of marketers will invest more in content marketing than in 2012, and the keyword “content marketing” has become one of the most popular searches on Google (see chart below).
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In the March episode of Digital Aptitude TV, Zeke Camusio, our president, will be talking about effective content marketing strategies for 2013. This is what you are going to learn:

  • Why creating customer personas can help you develop much more valuable content.
  • 10 creative types of content you can develop to differentiate from the competition.
  • How to create an effective editorial calendar.
  • How to develop a strong content marketing plan with effective calls to action in order to maximize results.
  • The 8 tools that will show you the hottest content topics in your industry.
  • 6 things you should do to increase your chances of going viral.
  • 12 social platforms where you should promote your content.
  • Outreach marketing: how to find the top bloggers and thought leaders in your space, how to get their attention and how to work with them to promote your content.

The next episode of Digital Aptitude TV is going to be broadcast on Wednesday, 3/20 at 1pm PST. All you have to do is go to at that time. Put it in your calendar so that you don’t forget!
And if you missed the fourth episode (“How to Increase the Conversion Rate of Your E-Commerce Site”) that was aired last Thursday, you can watch the recording here:
We got a lot of great feedback on our last episode and the next one will be even better, so we hope to see you there!