Start off your week strong with our curated list of tips and inspiration around every aspect of the digital marketing world. This is the Mad Fish Catch of the Week.


Maybe the most helpful piece of advice someone can give you about SEO is the notion that SEO is science, not art. When you accept that you’re writing for humans but robots assess content, it makes it easier to craft content that includes keywords while still serving a useful function for those reading it. Putting the emphasis on how you can best serve your audience, and following the schematic needs of your website will make it easier to ensure your content surfaces when your customers are looking for it. The most important thing that you can do is think like your customer and provide the answers they need that others aren’t offering. Dig into the article for more tips here.


PPC campaigns are different for different industries and companies. What you’re targeting depends on who you’re trying to reach and what service or product you’re providing. When you should be spending money can differ substantially as well. The differences are marked for companies in the travel industry. Depending on climate, reach, and seasonality, people may be likely to visit your location. If you’re a travel media provider, agency, or other travel related business, it may be important to think about these factors as well to determine when you should be targeting each sector. Learn more about how and when to market in the travel space with this helpful blog.


AI and design may not seem like they’ll combine soon, but designers should keep in mind the ways that AI can make their lives easier and design better. From automated legwork like cropping assets and color correcting to personalizing the users experience for better relevance and increased CRO, we can use machine learning to scale hyper-personalized assets. Other benefits? Improved UX using artificial intelligence and analyzing large amounts of data that can help with optimization through A/B testing. Learn more about how AI will change your design routine here.

Social Media

It’s been a year since the 2016 presidential election. No matter how you voted, the time leading up to, the day of, and the aftermath of the election was stressful. As a member of a few marginalized groups, the election brought up a lot of fear and concern about dangerous legislation and general feelings of disquiet. The visceral “on this day” reminders from Facebook showing photos, statuses, and past news stories regularly dredge up those feelings. Discussing trauma and our experience of social media is an important element of creating compassionate content for our customers and helping them through a time when social media platforms may not always feel the safest.

Learn more about the retraumatization that runs amok with social media here. You can also consider other ways of reaching your audience when times are difficult.

Content Marketing

People confuse content marketing and SEO. In our pieces, we try to differentiate and help readers understand how to leverage the two for success. Content strategy requires a more diverse skillset. Fundamental understanding of UX, design, and code can augment a content strategist’s toolkit. They are able to make more astute choices and allows them to work more collaboratively. They create better assets and user experience on all sides. Learn more about interdisciplinary content strategy in this piece, and find out how it can help your business.


When you’re hiring, the term culture fit is usually thrown around without any actual concrete definition being articulated. Often, culture fit is code for homogeneity and goes along with the notion that great minds think alike. We love this piece discussing the importance of different ideas that fuel innovation and creativity. When you inspire and challenge people, they do their best work. If you foster a community based on similarity intellectual complacency can occur. Here’s how to work on combatting it – and why it’s so important.


Good work habits, breaks, and single-tasking are elements of successful work. This piece from Buffer around work habits that increase productivity is making our week’s a little easier. While Mad Fish isn’t a fully remote company, we encourage work from home time as desired. Giving employees space and time to get their work done the way that functions best for them is integral. This master list can help anyone who’s trying to get more done accomplish those tasks in or out of the office. Read more here.