Software-as-a-service (SaaS) and sustainability aren’t usually two words you hear in the same sentence. But just because most of the services are offered virtually doesn’t mean they don’t have an impact on the environment. And the truth is, consumers and other businesses are beginning to demand eco-friendly practices from all industries, and software-as-a-service is no exception.

Read on for insight into why sustainability matters and steps you can take toward going green.

Why Software Sustainability Matters

Sustainability essentially means meeting your company’s needs without affecting the ability of future generations to meet their own needs. In the context of SaaS, it’s about business practices that minimize waste, pollution, energy consumption, and the use of non-renewable resources.

5 Approaches to SaaS Sustainability

If this sounds a little vague, it’s because there’s no one-size-fits-all solution to sustainability. But if you’re looking for actionable guidance, our digital marketing consultants have ideas for how you can make your SaaS company greener. 

Graphic featuring five approaches to SaaS sustainability.

1. Clean Cloud Centers

The software-as-a-service industry relies on cloud-based storage. Regardless of its ethereal name, what many don’t realize is that information is stored on physical servers that use up substantial energy. The New York Times recently reported that “cloud computing consumes 30 billion watts of power per year,”  which is roughly equivalent to the output of 30 nuclear power plants. Some experts predict that cloud-based data centers will account for 51% of the world’s electricity usage by 2030.

Luckily, it’s possible to make cloud storage a cleaner practice. From solar panels and hydropower to natural gas and wind energy, green energy solutions are more accessible and affordable than ever. SaaS marketing teams that can help push toward a cleaner cloud and educate consumers will help move the industry to a more sustainable space. 

2. Remote Work Opportunities

Lots of B2C and B2B employers pivoted to a work-from-home model to curb the spread of the coronavirus, and many plan to continue offering the option for the foreseeable future. 

This is an easy transition for SaaS firms, as employees are already spending most of their hours in front of a computer. Remote work offerings can substantially lower your company’s carbon footprint by limiting daily pollution from vehicle emissions. Even a hybrid work model, in which employees work from home part of the week, can make a significant difference.

3. E-Waste Reduction

Not only is disposing of electronics difficult and sometimes expensive, but it also often means tossing potentially toxic materials into the earth. The good news is that SaaS companies can employ e-waste reduction programs to minimize the effect.

It could involve protocols for extending the life of existing products, virtualizing business processes to reduce the need for new electronics, or donating used computer equipment.

4. Efficient Hardware

Investing in efficient hardware can also make your business more sustainable. Like cloud-based data storage, computer equipment saps up an immense amount of power, though modern systems are often energy-efficient. In addition to reducing your energy consumption, you can expect to cut down on your electricity costs.

5. Sustainable Partnerships

For many software-as-a-service companies, taking a comprehensive approach to sustainability means partnering with other businesses that align with your values. Whether it’s your preferred computer manufacturer, a cybersecurity consultant, or the builder of your headquarters, these critical relationships matter when it comes to eco-friendliness.

SaaS Digital Marketing

From supplier diversity and community involvement to environmental responsibility and a B Corp certification, we walk the sustainable walk and actively partner with SaaS companies and other industry-leading brands to create a more sustainable future.

Get in touch with us today to see if we might be a fit.