HTML 5 has been around for years, but as of July of 2014 the W3C (World Wide Web Consortium) plans to make it the new web standard. HTML 5 has a lot of really cool features, but today I’m going to focus on the aesthetic improvements that this new technology has made possible.

Video Backgrounds

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This example is from Spotify. If you click on the link you’ll actually see the video on the background playing.

Pinned Elements

A pinned element stays in the same spot as you scroll down. In this example you can see the logo of this university is on the bottom-left corner no matter how much you scroll through the page. This is a really cool technique to place calls to action that follow your visitors as the browse your website.

Animations on Mouse Hover

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A moderate level of animation can make your website a lot more dynamic and engaging. Check out Wevseen and hover your mouse over the two boxes at the top to see what an HTML 5 animation looks like.

Fixed Background Images

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When you scroll down or up on a page, fixed background images stay in the same spot. This is a really cool effect because when your text and images scroll at different speeds the whole website looks more interactive and engaging. You can see an example here.

Fully Animated Websites

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This website is a great example of what’s possible with HTML 5. These sorts of animated websites are very effective if you have a story to tell and want to walk your audience through it. A fully animated site like this one might not be right for you, but you can certainly use only some of these elements to make your website more captivating.