These are 10 awesome social media tools we use to spy on competitors, promote content and get more traffic.
Facebook Subscribe
Did you know that you can allow people to subscribe to your feeds without becoming friends with you? This is especially helpful for people who have reached 5,000 friends (Facebook’s limit). To enable this feature go to Account Settings > Subscribers > Allow Subscribers.
LinkedIn Maps
This tool shows you a visual representation of your LinkedIn connections. It’s very useful to see who the top influencers in your network are.
Tweriod
You want people to see your tweets, and the best way to do this is to tweet at a time your followers are paying attention. Tweriod shows you the best times of the day to post based on the performance of your previous tweets.
IFTTT
IFTTT stands for “if this then that”. This tool automatically performs certain actions based on the triggers you configure. For example, you can get a text when someone talks about your company, or email your partner every time your competitor posts a picture on Facebook. The possibilities are endless; check it out.
MuckRack
MuckRack is a directory of journalists on Twitter. You can search journalists by industry or by media outlet. Really, really cool.
HARO
HARO stands for “help a reporter out”. It’s a platform where journalists post queries for stories they’re working on and experts can answer to those queries. If you’re looking to position yourself as a thought leader in your industry you should subscribe to HARO and help reporters looking for sources with your expertise and knowledge.
Facebook Scheduled Posts for Pages
Facebook now allows you to schedule your posts. This feature is only available for pages, not personal profiles.
Facebook Promoted Posts
Do you want to get more visibility for your posts? Facebook makes it really easy for you to promote your content. Look for the “Promote” link at the bottom of the post and select the amount you want to invest. It’s very easy.
PikToChart
This is a great tool that allows you to create your own infographics. Choose a template and start adding your content. I love this tool.
Lujure
Lujure is my favorite tool to create custom Facebook pages and apps. Select the features you want, drag them to the page, move them around, customize the design, and once you’re done just publish the page. Easy, right?
I hope you liked these tools. Have a great Thursday!
