PPC Campaign Tracking

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Mad Fish believes that PPC campaigns are only as good as the quality of traffic they generate. It is not enough to increase traffic to a site. If potential customers do not complete a transaction – whether it’s buying a product, signing up for a newsletter, or becoming a member – than modifications to a campaign need to be made. By carefully tracking a campaigns successes and shortcomings, Mad Fish modifies campaigns as needed to improve the quality of visitors to the site, the click-thru-rate, and the transaction success rate. Our campaign managers track and analyze several factors and data including:
  • Keyword & Search Term Conversion
  • Landing Page Copy and Layout
  • Conversion rates
  • Price per Click
  • User Path Analysis
  • Countries and Regions
By constantly monitoring these factors and making changes accordingly, our diligent staff optimizes any campaign to its fullest ROI potential.