Breaking Down 2020 Political Campaign Digital Strategies

Join us as we explore transparency features for Facebook and Google so you can better understand how political campaigns are targeting you. 

October 20, 2020 at 12:00pm PDT

Sign up for the 30-minute webinar

In this webinar, we will share:

  • Paid digital advertising’s role in the digital strategy for both Presidential campaigns
  • Tips for using transparency tools in Google & Facebook
  • How to analyze the digital strategies behind a campaign
  • Get a crash course in no-cost paid advertising competitive research tools
  • Learn about the fundraising platforms the Democrats and Republicans are each using

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Get insights into unique tactics used by the Democrat and Republican Presidential Campaigns

Get a crash course in no-cost digital research tools to better understand your competition’s ad budgets

Learn how to navigate Google & Facebook’s Ad Transparency tools

Why you should attend

Gain insights into 2020 Presidential digital campaign digital ad spends

Understanding how political targeting works

Learn about the Facebook Ad Library to see which creatives your competition is running

Learn about the Google & Facebook digital ad transparency tools available to you and your team

Experts on this webinar

Brian Penner, Paid Media Strategist

As the resident data analytics guru, Brian develops paid media strategies that connect to our client’s business-critical metrics across a wide range of industries. His enthusiasm for discovering novel solutions to unique challenges has sparked new, effective strategies for the ever-evolving landscape of paid media.

Cierra Cegielski - Client Success Manager

From social media influencing to digital marketing strategy, Cierra has extensive experience tailoring customized, successful digital strategies across a wide range of industries and businesses. She joined the Mad Fish team with a background in both the outdoor and retail spaces, and enjoys opportunities to work with partners in these industries. She also enjoys partnering with values-aligned businesses, and supporting non-profit organizations with the pro-bono hours that Mad Fish Digital offers.

Ben Herman - Chief Executive Officer

As one of the founding partners of Mad Fish Digital, Ben has been working with and optimizing websites for search engines since 2003. Ben has focused his fifteen years of SEO strategy experience on growing B2B and B2C companies around the world. Through Ben's leadership, the company has been recognized as one of Portland's Fastest Growing Company's three years in a row. 

About Mad Fish Digital

Mad Fish Digital is a values-first digital marketing agency specializing in SEO, Paid Media, Content Marketing and Design. Having recently been ranked #6 on Oregon's Top 100 Places to Work, Mad Fish Digital is proud to be a certified B Corporation focused on being a force for good by putting people before profits.

 Get informed on how paid advertising is shaping our politics

Learn how you can get more insights into political advertising


Do you have any specific questions around political advertising or paid advertising strategies? Let us know and we’ll do our best to address them in our session.

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