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PPC / SEM Media Manager - Paid Search Strategist

Application Deadline: October 31, 2017

Location: Portland, Oregon, USA

Paid Search Specialists are at the core of the Mad Fish team. Are you comfortable learning new tactics? Do you have a unique mix of analytical and creative skills? Do you excel at problem solving? Do you thrive in collaborative environments? Do you think strategically? Do you excel at data analysis and improving KPIs? Do you have a strong understanding of PPC strategy? If this sounds like you, we’re interested in learning more about you!

The Paid Search Specialist is responsible for managing a portfolio of Mad Fish Digital paid advertising clients. This role reports to the PPC Strategist and supports our team of Client Strategists. Our Paid Search Specialist will play an integral role in managing the day-to-day responsibilities in pay-per-click advertising.

Account & Campaign Management



  • Responsible for completing all PPC Set-up, Refresh or Optimization services for new clients

  • Campaign Set up including Settings, Devices, Location, Day Parting, Budget Allocation

  • Ad Group Set up including Ad Group structure, budget allocation

  • Ad Copy Writing and Management including dynamic ad copy when necessary

  • Responsible for the day-to-day performance and success of all Mad Fish PPC accounts

  • Responsible for implementing PPC-related changes as needed throughout the month


PPC Account On-boarding


The Paid Search Specialist will participate in on-boarding meetings with Client Strategists and the PPC Strategist to assist in creating a successful PPC strategy:

  • KPIs to benchmark campaign success

  • Study and learn client messaging standards and ad copy guidelines

  • Review monthly/annual budget; establish plan for prioritizing between campaigns and ad groups based on campaign goals

  • Learn relevant conversion elements

  • Outline client goals and overall PPC account goals

  • Roadmap the general account structure

  • Identify key landing pages


Ongoing PPC Account Support



  • Proactively provide solutions for improving PPC accounts to the PPC Strategist

  • Pull data and statistics upon PPC Strategist request

  • Proactively test campaign changes for potential negative impact of changes

  • Proactively research potential campaign issues and formulate actionable solutions based off of findings

  • Provide strategy recommendations to the PPC Strategist to present new ideas to clients

  • Provide weekly, bi-weekly, monthly updates for each client based on client and Client Strategist need


Requirements / Experience:



  • Minimum 1 year paid search experience preferred

  • Knowledge of basic PPC fundamentals for all search engines

  • Comfortable learning and implementing new paid search tactics and strategies

  • Experience working with AdWords, AdCenter (desktop and Editor platforms) and AdRoll ad platforms

  • Google AdWords certifications preferred

  • Strong communication skills and project management skills

  • Detail oriented, assertive and proactive

  • Adaptable, capable of managing time-sensitive deadlines and prioritizing accordingly


Benefits



  • Unlimited PTO

  • 50% Health & Dental Coverage

  • 401(k) match program

  • Dog-friendly work space

  • Awesome co-workers


Personality Traits



  • Genuine

  • Fun

  • Collaborative

  • Strategic

  • Analytical

  • Creative

  • Accountable

  • Driven

  • Proactive

  • Confident

  • Detailed

  • Adaptable

  • Humble

  • Composed


Interested in applying? Please complete the form below and send a letter of interest (including salary expectations) and resume'.

The Mad Fish team will be reviewing submissions and will contact you if they are interested in scheduling a formal interview.

Name

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