OverviewIn August 2014, Mad Fish began a marketing strategy for a credit card payment processing company specializing in high risk transactions. The company needed its online presence to reflect their status as an industry leader, and its current strategy was not accommodating this goal. Prior to contacting Mad Fish, the company was not ranking on the first page for many of the primary keyword groupings that were most relevant to the business, and in some cases were not ranking in the first 10 pages. Further, its overall search traffic was very low and those that were finding the site were having a tough time navigating through it easily.
- Increased organic traffic from high priority keywords
- Improved social media engagement and referral traffic
- Improved site functionality and ease of use for site visitors