OverviewIn July 2012, Mad Fish began work with a local company looking to become the go-to Portland contractor for demolition and asset recovery services. The client lacked a search engine-friendly website that properly communicated both the client’s available services and expertise. This resulted in low traffic, low conversions, and the lack of online authority and presence.
GoalsMad Fish set out with the following goals for the campaign:
- Increase website traffic
- Increase monthly website leads
- Page one presence for primary key search terms
- Maximize the reach of the company’s marketing message and service offerings