OverviewAn online hardware distributor came to Mad Fish seeking help with a well-established and fairly sophisticated AdWords Pay-per-Click (PPC) account. While the account had been performing well over the previous twelve months, the client wanted more activity in the form of phone calls and leads without a significant increase in budget. We determined a Cost per Conversion (CPA) amount that he was comfortable with, and set to work optimizing the account.
GoalsMad Fish worked with the client to develop goals for the account that directly impacted their bottom line:
- Reduced Cost per Click (CPC)
- Increased conversions within a set CPA
- Increased market share for most important keywords