Giselle drives our external and internal content and communications. Whether it’s ensuring our work reflects our core values, leading the content team, or collaborating with clients on content strategies, she puts our team and values first. Outside of client work, management, and brand communication, she drove the creation of our pro-bono marketing program, and helped Mad Fish become a Certified B Corporation in 2018.

Where did you go to school?

UC Berkeley.

What did you major in?

Media Studies.

Where are you from?

San Francisco!

Favorite PDX spot?  

NePo 42 and Yonder. Great food, great drinks, chill vibes. 

What do you like to do in your spare time?

Other than the usual hiking, running, hanging with friends, I love to browse houses online. I’m not even buying one, I just like to see what’s out there.

Favorite podcast (or other fun media org if you don’t have a show in particular)?

The Daily for news, Still Processing for culture.

Bucket list item.

Make a genuine difference in the world for the better.

What’s your passion project?

Well, this year it’s hiking all of the trails in Forest Park. We’ll see how it goes! 

Why did you pick Mad Fish?

The people and the culture. It has a growth mindset without compromising employees or clients.

Favorite genre of music to work to/link to your favorite Spotify playlist to listen to at work?Dog at forest park

I’ve been loving Sad Bops on Spotify. I’m not sad, just boppin’, I promise. 

Fun fact about yourself.  

Darren Criss told me I looked like Ginny Weasley when I was younger. Also, I won a rooster crowing contest at the state fair. 4-H is wild.


This is my dog, Berkeley. I also have two cats, Beauregard and George, but they’re introverts and declined to be featured.

What do you add to the team outside of work?

I bring the podcast and book recommendations… so, homework? 😉