Category Archive for "SEO News"

EngagePDX 2017 Keynote

5 Key Takeaways From Engage PDX 2017

On March 9th, some of our team headed to EngagePDX, an annual conference talking about what’s new in the SEO world. This year, the focus was on looking forward, embracing new changes, and improving user experience. With panels on voice
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Why Trust is the Backbone of Success: MozCon 2016 Takeaways

Conferences are like inspirational movies: they leave you feeling motivated to take on the world, correct your shortcomings, and finally stop putting off what you know needs to be done. Everything sounds doable. Nothing is off the table. Days pass
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Marketing to Millennials? Meh. The Future is Gen Z.

The millennial generation has been at the forefront of news, be it in regards to their home buying trends, travel preferences, and even their choices in blue jeans. People have always purchased homes, traveled, and spent cash on jeans (well,
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Digital Summit Portland 2016 (#DSPDX16): The Morning After

For the first time ever, Digital Summit made its way to Portland, Oregon, and #DSPDX16 was born.
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Panda 4.2

Google Panda 4.2: Slow but Steady Updates

Each year Google updates its search algorithm many times with minor changes. Occasionally, Google rolls out a major change in their algorithm with updates such as Panda or Penguin that have a significant impact on search results. The last major
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Google Hummingbird

Google’s new Algorithm: “Hummingbird”

 Google announced that they’ve changed the core of their search algorithm, and are essentially using a completely new one named “Hummingbird”. Google is using this name because the new algorithm is precise and fast.
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Organic Vs. Paid – Do Paid Results Give or Take from Organic Search?

In the search industry, there are several questions I feel we’re asked by marketing savvy clients over and over again.  These questions keep re-appearing because they’re not only good questions, but typically ones where answers are extremely tough to come
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Google Makes Secure Search the Default for All Users

Recently, Danny Sullivan at Search Engine Land, reported that Google is making the secure search the default for all Google users. Previously, HTTPS was forced on you if you were logged into a Google product (i.e. gmail, analytics, Google+ etc…),
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Keyword Importance in URLs

In the recent Search engine ranking report from SEOmoz, the number ten (out of 24) ranking factor was “Keyword Use in the Page Name URL (i.e.
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Twitter for Business

A client recently asked how much effort should really be put into Twitter. Their understanding was that it was just a platform for voyeurism at its finest, where kids and adults can share intimate or inane details to people who
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