Category Archive for "Paid Search"

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Facebook Ads? 4 Things You Need to Know

Are you wondering if your Facebook ads are getting face-time? Are you concerned they are not adding any value to your marketing strategy?  If so, you’re not alone.
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Google Names Mad Fish Digital a Certified Premier Partner

Portland, OR – July 26, 2016 – Mad Fish Digital, Inc., a leader in paid advertising and digital marketing, has been named a Google Certified Premier Partner. Only three percent of agencies received this prestigious certification and a very small
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3 Essential AdWords Optimization Tips

For many businesses, driving online sales is a critical component to getting the best return on their investment. Customers are searching for, researching, and ultimately purchasing high volumes of products and services online versus traveling to a store. For this
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How to Enable Auto UTM Tags in Bing Ad Center

Way back in June, Bing gave us an early Christmas present: the ability to auto tag URLs in Bing AdCenter. While this may seem like a long time coming, we here at Mad Fish definitely welcomed the productivity improvements that
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Ethics of Native Advertising – Running Effective Campaigns

Native Advertising: Ethics and Best Practices
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PPC Tip – Are You Spending Too Much on Irrelevant Keywords?

Optimizing your search terms to capture as much exact match traffic as possible is one of the most important facets of running a successful AdWords campaign. Here’s a quick check to see how much you are spending on Exact, Phrase,
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10 Tips for Surviving the Google AdWords Certification Exams

If you are looking to become a certified Google Partner and AdWords certification looms in your future, you are no doubt wondering what you’ll be up against. As a recent “graduate” myself, I wanted to share some tips about how
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The Importance of Landing Pages to PPC

One of the truly fantastic things about paid search marketing (or pay-per-click/PPC marketing) is the level of control you can have over your ad content. Not only can you craft keyword-specific ads that are relevant to your business, you can
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Developing a Display Advertising Campaign for Maximum Impact

As the internet is becoming increasingly more visual, integrating display advertising into a marketing campaign is now more important than ever. A well-executed display ad campaign can have resounding success for brand awareness, generating sales leads, and selling products directly
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Organic Vs. Paid – Do Paid Results Give or Take from Organic Search?

In the search industry, there are several questions I feel we’re asked by marketing savvy clients over and over again.  These questions keep re-appearing because they’re not only good questions, but typically ones where answers are extremely tough to come
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