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Paid Search Specialist

Application Deadline: April 30, 2017

Location: Portland, OR, USA

Paid Search Specialists are at the core of the Mad Fish team. Are you comfortable learning new tactics? Do you have a unique mix of analytical and creative skills? Do you excel at problem solving? Do you thrive in collaborative environments? Do you think strategically? Do you excel at data analysis and improving KPIs? Do you have a strong understanding of PPC strategy? If this sounds like you, we’re interested in learning more about you!

The Paid Search Specialist is responsible for managing a portfolio of Mad Fish Digital paid advertising clients. This role reports to the PPC Strategist and supports our team of Client Strategists. Our Paid Search Specialist will play an integral role in managing the day-to-day responsibilities in pay-per-click advertising.


Account & Campaign Management

  • Responsible for completing all PPC Set-up, Refresh or Optimization services for new clients.

  • Responsible for the day-to-day performance and success of all Mad Fish PPC accounts

  • Ongoing keyword research and negative keyword matching for all accounts

  • Responsible for implementing PPC-related changes as needed throughout the month.

PPC Account Onboarding              

  • The Paid Search Specialist will participate in on-boarding meetings with Client Strategist and the PPC Strategist to assist in creating a successful PPC strategy

Ongoing PPC Account Support

  • Proactively provide solutions for improving PPC accounts to the PPC Strategist

  • Pull data and statistics upon PPC Strategist request

  • Proactively test campaign changes for potential negative impact of changes

  • Proactively research potential campaign issues and formulate actionable solutions based off of findings

  • Provide strategy recommendations to the PPC Strategist to present new ideas to clients

  • Provide weekly, bi-weekly, monthly updates for each client based on client and Client Strategist need

Required Skill Set

  • Minimum 1-2 years paid search experience required

  • In-state applicants only

  • Knowledge of basic PPC fundamentals for all search engines

  • Comfortable learning and implementing new paid search tactics and strategies

  • Experience working with AdWords, AdCenter (desktop and Editor platforms) and AdRoll ad platforms

  • Google AdWords certifications preferred

  • Strong communication skills and  project management skills

  • Detail oriented, assertive and proactive

  • Adaptable, capable of managing time-sensitive deadlines and prioritizing accordingly


  • Unlimited PTO

  • 50% Health & Dental Coverage

  • 401(k) match program

  • Dog-friendly work space

  • Awesome co-workers

Personality Traits 

  • Genuine

  • Fun

  • Collaborative

  • Strategic

  • Analytical

  • Creative

  • Accountable

  • Driven

  • Proactive

  • Confident

  • Detailed

  • Adaptable

  • Humble

  • Composed

Interested in applying? Please complete the form below and send a letter of interest (including salary expectations) and resume'.

The Mad Fish team will be reviewing submissions and will contact you if they are interested in scheduling a formal interview.



Phone Number

Cover Letter


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