Now What? Planning Your 2021 Content Strategy

Learn how to source content ideas and strategies for your changing audience as we go into another unprecedented year.

November 13, 12:00pm PST

Sign up for the 30-minute webinar

In this webinar we will explore:

  • Creating an adaptable content strategy
  • Choosing the right social media platforms as your customer's habits change
  • How to source ideas that will resonate with your audience

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Identify content goals for 2021

See how audiences are changing during this time

Learn how to connect your content to your customer’s values

Why you should attend

Even when it seems things are changing every day, having a scalable plan that addresses audience needs will make your content more successful and your day-to-day simpler. We’ll help you understand your audience, and build a simple plan to drive traffic and engage your audience in 2021.

Experts on this webinar

Giselle Waters, Associate Director of Content Strategy

Giselle Waters has worked in digital marketing for over seven years. She leads Mad Fish’s content team on strategies for on-page SEO, social media, email marketing, and demand generation. She’s passionate about using business as a force for good. Whether it's through content strategy and communication, team leadership, or corporate social responsibility, her goal is to drive results while making a difference. 

Cierra Cegielski - Client Success Manager

From social media influencing to digital marketing strategy, Cierra has extensive experience tailoring customized, successful digital strategies across a wide range of industries and businesses. She joined the Mad Fish team with a background in both the outdoor and retail spaces, and enjoys opportunities to work with partners in these industries. She also enjoys partnering with values-aligned businesses, and supporting non-profit organizations with the pro-bono hours that Mad Fish Digital offers.

Ben Herman - Chief Executive Officer

As one of the founding partners of Mad Fish Digital, Ben has been working with and optimizing websites for search engines since 2003. Ben has focused his fifteen years of SEO strategy experience on growing B2B and B2C companies around the world. Through Ben's leadership, the company has been recognized as one of Portland's Fastest Growing Company's three years in a row. 

About Mad Fish Digital

Mad Fish Digital is a values-first digital marketing agency specializing in SEO, Paid Media, Content Marketing and Design. Having recently been ranked #6 on Oregon's Top 100 Places to Work, Mad Fish Digital is proud to be a certified B Corporation focused on being a force for good by putting people before profits.

Make Your Actionable Content Plan Today

A flexible strategy to fit changing audience needs is crucial for success.


Do you have any specific questions around content strategy in 2021? Let us know and we’ll do our best to address them in our session.

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